Sales Wanted: Hold onto Your Dream Part 1

Written By Gary Spirer Published October 28th, 2009

When you start up any business, at some point you have to open the doors and start selling.

When the doors open, most of the time sales are low or even nonexistent. Or, you might get an initial flurry of sales and then a fast decline.

The point of sale or launch can be very disappointing.

What to do?

  1. 1. Don’t panic
  2. 2. Remember, your dream (your vision, passion, purpose)
  3. 3. Hold onto your dream
  4. 4. Stand back and review your assumptions
  5. 5. Re-calculate your cash position
  6. 6. Assess worse case how long you can stay in business with few sales
  7. 7. Lower your sales projections
  8. 8. Map out a strategy to get customers’ attention
  9. 9. Determine how you will let your customers experience your products and services
  10. 10. Give away free stuff to customers so they, in exchange, will give back to you testimonials

Low sales in the beginning can mean many things.

Patience and strategy must be your priority.

Remember this, most businesses do succeed based upon their original plan, Plan A, but some variation of Plan A – meaning Plan B or Plan C or Plan D.

Sometimes you end up far from your original Plan A, but the key is to watch carefully and stay focused. The opportunity will appear often in your darkest moment. When it does appear, go for it. You will be rewarded handsomely for your patience, will, determination and, most of all, your courage.

The key is to stay true to your dream but be open to adapt and change so it becomes a reality.

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