Sales Wanted: Hold Onto Your Dream Part 2

If you want to get sales, you need to cast a wide net at first.

This may sound the opposite of what you might think. You repeatedly hear that you should focus upon a small niche and dominate it.

Here’s what I am saying:

In the beginning, you are in the trial and error business. You must try numerous ways to reach your customers.

Very soon, you will narrow the approaches.

As an offline business, you must decide:

1. 1. Whether you will sell direct to your customer and bypass distributors
2. 2. Go to trade shows or not
3. 3. Be upscale or not
4. 4. Use in-house salespeople or not
5. 5. Advertise or not
6. 6. Use direct mail
7. 7. Use the Internet
8. 8. Use PR
9. 9. Employ event marketing
10. 10. Have a heavy sampling program

 

As an online company, you must decide whether you will use:

1. 1. Content syndication
2. 2. Be a blog or full website
3. 3. Pay per click
4. 4. Link Strategies
5. 5. Social Networking
6. 6. Product Launches
7. 7. Speak at Seminars
8. 8. Joint Ventures
9. 9. Affiliate Marketing
10. 10. Online TV
11. 11. Mobile Phone tie-ins
12. 12. MLM
13. 13. eBay
14. 14. SEO

 

There are combinations of offline and online strategies. Other media still works – radio, TV, magazines, newspapers, classified.

The key to sales is understanding how long each strategy takes to implement, what is the cost and what is the return on investment.

Each business model – how your business intends to make money – must look at these options and determine which one or two options works the best.

You want small successes that begin to add up to sales that lead to proof of your concept and break even.

So, hold onto your dream (vision, passion, purpose) and you will find a way to build a viable business that works for you.

Go to http://www.stepsto.com/home to learn how to start up your business, grow your business, make money and live the life you want! We have advised and evaluated thousands of companies from start-ups to Fortune 500 Companies. Steps To combines this knowledge with 25 years of research on the right steps the Greatest Minds in History took to achieve extraordinary success.