Entrepreneurs: Awaken to the New Reality – No BS

Written By Gary Spirer Published November 9th, 2009

Wow. Author 101 University was a blast. Rick Frishman outdid himself in bringing together over 300 people – entrepreneurs, aspiring entrepreneurs, agents, publishers, and top-notch speakers.

Yours truly – meaning I – received a standing ovation for relating what it takes to build a real business in today’s environment. And, what’s becoming my signature, calling people up on stage to do hot seats: I ask the hot seatee about their ideas and business, and then I give them a quick idea and business makeover.

But, here’s what I found: The people in the audience want someone to tell them the real stuff. No BS. No dangling tidbits and modifiers.

The Rule: Stop selling your customer so much. If you have honest-to-goodness stuff your audience will recognize it.


  1. home jobs says:

    Thanks for sharing.

  2. This has been lots of learning you have got for entrepreneurs.

Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.