Entrepreneurs: Awaken to the New Reality – No BS

Wow. Author 101 University was a blast. Rick Frishman outdid himself in bringing together over 300 people – entrepreneurs, aspiring entrepreneurs, agents, publishers, and top-notch speakers.

Yours truly – meaning I – received a standing ovation for relating what it takes to build a real business in today’s environment. And, what’s becoming my signature, calling people up on stage to do hot seats: I ask the hot seatee about their ideas and business, and then I give them a quick idea and business makeover.

But, here’s what I found: The people in the audience want someone to tell them the real stuff. No BS. No dangling tidbits and modifiers.

The Rule: Stop selling your customer so much. If you have honest-to-goodness stuff your audience will recognize it.