Here Is A Thought-Provoking Resource…

Written By Gary Spirer Published November 11th, 2009

The Entrepreneurial Author, by Jay Conrad Levinson – author of the Guerilla Marketing Series and 57 other business books – and David L. Hancock – founder of Morgan James Publishing and author of a number of books including The Secrets of Master Marketing and Affiliate Cash Flow Marketing.

The book itself might be retitled: how to be an entrepreneur in life and in business.

The book reminds me of a European-style movie that slowly draws you in. Suddenly, you realize the book is about you as an author – not just of books but of your life.

You start to squirm when you start to answer the questions about your life:

    *Do you have a life plan written out – “only 20% of the population puts their goals in writing” you are told.
    *What is your reason for being?
    *Do you fear not having the ability or not being worthy enough to reach your goals?
    *Are you a workaholic that leaves lives abused and shattered around you?
    *Are you a person or a productivity machine?

Stress due to overwork you are told has horrid side effects that attribute to:

1. Substantial increases in substance abuse.
2. 50% divorce rate.
3. 60% of all children born today will spend some time growing up in a single-parent family.
4. The incidence of reported child abuse has quadrupled.
5. The average age of successful suicides is now 40.
6. 300% increase in the suicide rate for 15 to 24 year olds.
7. Cocaine and alcohol abuseactively touches 6 out of 10 American families.
8. The average working parent spends a mere eleven minutes a day of “quality time” with his or her children.

    I loved this fact: “Nearly 70% of customers lost to American businesses are lost because of apathy after the sale – the sellers “love ’em and leave ’em attitude. The opposite of apathy is follow-up.”


A quote from a time-management specialist: “I think the people who reject the long hours will be the real leaders in the years to come – they’re the brightest, the innovators. The guys logging really long hours aren’t seen as heroes anymore. They’re seen as turkeys.”

The heart of the book comes down to these core messages:

1. Seek balance in your life.
2. “There is one thing you can do that nobody else can.” ~ Deepak Chopra
3. Find, align and live your true dream – write about it; enjoy it; revel in it; make the world a better place to live because of it.
4. Don’t live other people’s dreams – live your own.
5. Focus: the more you know and live your dream, the more you will have the passion and energy to reach it.

Under the Secrets Section, I loved the Surfer’s Rules quoted from Robert J. Kriegel’s book If It Ain’t Broke…Break It:

1. Passion Rules: The best surfers don’t spend lots of time on the beach talking about surfing.

2. No Dare, No Flair: Top surfers are constantly pushing their limits.

3. Expect to Wipe Out: Failed experiments are part of the game.

The Entrepreneurial Author is truly a blueprint for successful life without a lot of stress. The book is chock full of basic practical things to do.

Under The Entrepreneurial Author‘s Ten Commandments you are told: “Devote the same time, energy and imagination to promoting your books every day that you devoted to writing them.”

You learn that there are 4 businesses that:

1. Create a product or service (innovative business)
2. Sell it (marketing business)
3. Service it (service business)
4. Value people – that make the first three possible (people business)

In the end, you are in a relationship business – the core of business in the 21st century. Your business and your brand equals your relationships:

Don’t be apathetic: Buy The Entrepreneurial Author by Jay Conrad Levinson and David L. Hancock

Go to to learn how to start up your business, grow your business, make money and live the life you want! We have advised and evaluated thousands of companies from start-ups to Fortune 500 Companies. Steps To combines this knowledge with 25 years of research on the right steps the Greatest Minds in History took to achieve extraordinary success.


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