A Key Step to Motivating Buyers

Written By Gary Spirer Published December 3rd, 2009

In the sale or the exchange, there are emotions being evoked which could increase or decrease the sales likelihood:

Step 1: The Seven Positive Emotions & The Seven Negative Emotions

1. Love; Fear (there are 6 basic fears)

2. Sex; Jealousy

3. Hope; Hatred

4. Faith; Revenge

5. Enthusiasm; Greed

6. Loyalty; Anger

7. Desire; Superstition

Source: Succeed and Grow Rich through Persuasion: Revised Edition (Signet) by Napoleon Hill

Any one or more of these emotions can motivate a buyer – in your case, a potential partner, investor, supplier, advisor, professional – to buy into and join your cause.
Tune in next time, but remember this…

Just as in planning a flight, there are certain key elements to get your business started or to the next level. These emotions repeat time after time as do other timeless principles for achievement in launching a business or going to the next level.
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