A Key Step to Motivating Buyers

In the sale or the exchange, there are emotions being evoked which could increase or decrease the sales likelihood:

Step 1: The Seven Positive Emotions & The Seven Negative Emotions

1. Love; Fear (there are 6 basic fears)

2. Sex; Jealousy

3. Hope; Hatred

4. Faith; Revenge

5. Enthusiasm; Greed

6. Loyalty; Anger

7. Desire; Superstition

Source: Succeed and Grow Rich through Persuasion: Revised Edition (Signet) by Napoleon Hill

Any one or more of these emotions can motivate a buyer – in your case, a potential partner, investor, supplier, advisor, professional – to buy into and join your cause.
Tune in next time, but remember this…

Just as in planning a flight, there are certain key elements to get your business started or to the next level. These emotions repeat time after time as do other timeless principles for achievement in launching a business or going to the next level.
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