Steps for Marketing your Business Using Twitter

Written By Gary Spirer Published February 10th, 2010

Need a cost-effective and relatively easy tool to market your events and services? Try Twitter.


Step 1. * Set up a Twitter account *

Go to and register for an account. After registering, you will be prompted to verify your personal e-mail account.

Step 2. * Follow many different groups *

Learn about the vast number of Twitter users and their likes and dislikes by joining as many groups as possible. Follow groups that would be inclined to use your product or service.

Step 3. * Attract followers*

 Attract a large number of followers by not using a private setting on your account and by linking your tweets to your company website. Utilize the tinyurl feature to fit each link, to maximize your wording given the 140-character limit.

Step 4. *Provide updates about your products and services continuously *

Tweet your followers on a recurring basis with updates about your product and also with small talk. Constant updates show your audience that you want to communicate with them about life and your product or service.

Step 5. *Offer coupons and other product promotions *

Offer coupons and other promotions to your followers to reward them for their time. Place a code for a coupon in the tweet itself, or you can post a link to your website with a printable version of the coupon.

 Step 6. * Respond quickly to interested followers *

Respond quickly when a follower replies to your tweets so your current and potential followers know that you are not just trying to sell them a good or service, but that you actually care about them. This action adds credibility to your sales pitch. However, don’t overdo it. Tweeting your sales pitch often can appear to be spammy to followers, who will drop you quickly.

Step 7. * Follow the tweets of your followers *

Show your followers that you are interested in participating in an ongoing conversation and a long-term relationship by following the tweets of your followers. Review the responses to determine which sales pitch works best.

That’s it. Really! Follow these easy steps and you will see your business blossom before your eyes. Remember that constant, real-time contact with customers will keep your business afloat for years to come. Delay no more and start forging useful alliances with your customers and other businesses now by clicking here. For more practical advice enter here.

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