Why Do You Write A Resume (CV)?

Written By Kaisa Kokkonen Published March 21st, 2010


If you live in the USA in 2010 you probably have heard from all your friends that you should keep your resume available at a minute’s notice. The resume is a tool with one specific purpose: to win an interview with a potential employer. If it works, it is an effective resume. All a resume is an advertisement about YOU, nothing more, nothing less.

If you understands what ads do, you understand how you should write a resume. If you buy this product (in this case YOU), you will get these specific, direct benefits. It presents the product (YOU) in the best light. It convinces the potential employer that you have what it takes to be successful in this new position or career – and benefit them.

If the product design (resume layout) is pleasing to the eye, the reader is enticed to pick it up and read it. It “whets his appetite,” stimulates his interest in meeting you – and learning more about you. The prospective employer will be inspired to pick up the phone and ask you to come in for an interview.


1. Especially many larger employers have screening processes that you need to pass (requisite educational level, number years’ experience, etc.); to give basic facts which might favorably influence the prospective employer (i.e. companies you worked for, political affiliations, racial minority, etc.). Or just to provide contact information: an up-to-date address, email and a telephone number (note: a telephone number which will always be answered during business hours).
2. To establish yourself as a professional person with high standards and excellent writing skills, based on the fact that the resume is so well done (clear, well-organized, well-written, well-designed, of the highest professional grades of printing and paper). For creative persons in the art, advertising, marketing, or writing professions, your resume should serve as a sample of their skills. Not very appealing if you apply for a position as a creative director and your resume is the most boring they ever saw.
3. Use your resume as a give-away. To have something professional looking to give to potential employers, professional references, to provide background information, to give out in “informational interviews” with the request for a critique (a practical and creative way to gain the support of this new person), to send any contact as an excuse for follow-up contact, and even possibly to give to people you meet casually – as another form of “business card.”
4. To use as a covering piece or addendum to another form of job application, as part of a grant or contract proposal, as an accompaniment to graduate school or other application.
5. Make sure the resume is put in an employer’s personnel files.
6. Last but not least, writing a resume will help you clarify your direction, qualifications, and strengths – or to start the process of committing to a job or career change.


Avoid thinking of your resume as a history of your past, as a personal statement or as some sort of self expression. Naturally, most of its content is focused on your past jobs. However, write from the intention to create interest, to persuade the employer to call you. If you keep that goal in your mind, your final resume will be very different than if you write to catalog your job history. Honestly, it is hardly interesting to read 200 catalogs that look and feel alike. You want to stand out.

Most people write their resume grudgingly, to fulfill the obligation we all have to get a job. Writing the resume is most likely only slightly above filling out income tax forms in the hierarchy of unwanted delights. You may be able to muster some genuine enthusiasm for creating a real masterpiece – an award winning resume, rather than the feeble products most people turn out, if you realize that a great resume can be your ticket to getting exactly the job you want. It is your ad about YOU.

Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.