Naming Your Website

Written By Gary Spirer Published March 26th, 2010

If you run a small business, you probably are going to want to have a website for your business.

Step 1. Get a website
Websites allow your customers to find out important information about your company. These days,
a website needs to exist even if just to contain your contact information and to get you listed in
search engines because so many consumers rely on these methods.

Step 2. Choose a name that reflects your business
When you are creating a website, you will want it to reflect your business’s name especially if your
business is well established. However, if you are starting a business and creating a website at the
same time, you can think a little more about what will make your online appearance more effective.

Step 3. Choose a good domain name
When starting an online business, the domain name is chosen when the web hosting service is purchased.
One of the things that many new businesses fail to realize is how important the domain name will be to
online success. Because of the use of search engines, it is a good idea to have the name of your product
or service built in to your domain name. For example, if you sell pizza, having your domain name include
the word pizza is very important. Short and memorable domain names are often very important as well.
Think of successful domains like ebay.

Step 4. Be creative
Make sure to come up with a name that is creative, easy to remember and reflects the products and
or services that you provide. Naming a business is a bit harder than ever because so many website
names are already used up.

It’s that simple. Remember, a little imagination goes a long way in the minds of customers.


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