Steps to determine pricing

Written By Gary Spirer Published March 29th, 2010

If you are starting a business and you are going to offer up a product to sell, you’re going to have to choose a price. You may even have a service – like a subscription online – that you are going to charge for, but you’ll need to know the best price.

Step 1 Determine your costs

First, you’re going to have to consider your own costs involved. If it costs you $20 to make something, you’ll need to charge at least $21 to make a profit. In fact, odds are that you’ll need to charge much higher than that to profit. If you have a product that becomes so pricey (because of your costs involved) that it becomes unworthy it to the consumer, you may want to reconsider your plan.

Step 2 Find out what your competition does

You’ll also want to check your competitors. Is someone else offering a similar product or service and if so, how much are they charging? These two questions will surly help you to start on a rough estimate of your price.

Step 3 Consider strategy

Another thing to consider is what will happen if you go too high or too low. Yes, having a low price may attract a lot of customers. However, that will be a lot more customers to deal with. You may want to increase your price to a point that will weed out some of the low bidders and allow you to focus on those customers truly willing to make an investment in your product. If you go to high, however, you may not have enough customers.

It’s that simple. Remember, pricing can be a determinant of how successful your business will be. Please visit for more great business advice.


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