Steps to Management Success – Step 41: Make Sure You Are Seen

Written By Rick Frishman Published March 31st, 2010


Make Sure You Are Seen

Businesses spend significant money on advertising campaigns and marketing programs to get themselves noticed—otherwise they get lost in the ever-competitive marketplace.

On the individual level, you have to “advertise” yourself too—not with slick brochures (unless you’re a self-employed professional)—but by the various ways you can make a positive and memorable impression as you do your job.

WHAT IT MEANS: Simply showing up and being a quiet, dependable “cog” no longer cuts it. Of course, shameless and shrill self-promotion doesn’t cut it either—and could soon give you a reputation as being spectacularly obnoxious. There is another way. You need to get people to know you and to value your contributions. You need to be known for your reliability and bright ideas. You need to let your manager know that you’re ready for more. Most of all, you need to develop a track record of performance and achievements so stellar that they practically glow and speak for themselves.

ACTION PLAN: Make yourself more visible by sharing ideas in meetings, writing an article for the company newsletter (or a trade magazine), and volunteering for new projects—especially those most likely to showcase your skills or bring you in contact with other departments. Keep a list of all your achievements (a must for performance reviews). Let your boss know that you are eager to take any seminar that could enhance your professional skills. If you’ve attended a seminar, offer to give colleagues and/or team members a quick summary.

EVEN BETTER: Take your own unofficial agenda to meetings. In other words, be prepared to advance your ideas (or rebut others’) by being fluent on their key selling points and being able to present whatever supporting evidence you can. The idea is to participate and meaningfully contribute, not to dominate. That alone is likely to get you noticed—but so will the quality of your work, your extended relationships with people throughout the organization, and your positive commitment to making a difference. Real go-getters inevitably achieve more—so get out there and get noticed!

(Excerpted from: 10 Clowns Don’t Make a Circus. . . and 249 Other Critical Management Success Strategies by Steven Schragis and Rick Frishman)

Roger Due

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