Steps to Networking – Step 12: A way of life

Written By Rick Frishman Published April 1st, 2010

STEP 12: A way of life

Networking is more than just a marketing tool; it’s a way of life. It’s about how you lead you life, not just about closing a deal. Although innumerable businesses have been built through networking, the principles involved are basic. Networking is the building and maintaining of relationships and relationships require caring, helping, kindness, decency, trust and honoring others. In a nutshell networking about giving and giving generously.

NETWORKING NUGGET

“Hollywood and the motion picture business is all about networking,” according to film producer Jesse B’Franklin. “Almost everything in the industry depends on networking. When I first got to LA, I was out four or five nights each week to screenings, parties, book fairs, film festivals, whatever. I needed to meet people, to make contacts and get my name known. Here, people don’t ask, ‘How are you?’ They ask, ‘What are you doing.’ When my friends get asked out, they never know whether guys are asking them out on a date for romantic reasons or for business reasons.”

“You can be sitting in the dentist chair, shot up with Novocain, your mouth stuffed with cotton and the dentist will pitch you for a script he wrote.” B’Franklin’s husband, director Carl Franklin, decided to cast Don Cheadle in “Devil in A Blue Dress” after they ran into each other and sat interminably in a doctor’s waiting room.”

“When people ask me how to get a film made, I tell them to go to birthday parties,” B’Franklin continued. “I met Billy Bob Thorton and Tom Epperson at a birthday party. As a result of that meeting, they sent me the screenplay they wrote that became One False Move. Then at another birthday party, I met Larry Estes, an executive with a company that funded low-budget independent films and through him obtained financing for One False Move. To make the movie, I had to find a great director. And I not only found one, but I married him.”

The top networkers understand that people and their relationships with them are the centerpieces and the most important assets in their lives. That’s why they’ve built their lives around increasing and maintaining these assets and have wide circles of loyal supporters in their lives.

Action steps

1.Set forth three steps will make you a better connector.
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2. Identify four people who you can enlist to add diversity to your network.
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3. List three ways that you can reciprocate for the help others give you.
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4. Name three changes you can make to improve your attitude in order to network more successfully.
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(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)


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