Steps to Management Success – Step 60: New Day, New Answer

Written By Rick Frishman Published April 1st, 2010


New Day, New Answer

You can call them challenges, problems, or opportunities in disguise—but every manager and every business owner must resolve these issues: how to compete more effectively in the marketplace, how to retain more customers, how to design systems that enable people to monitor and manage more effectively. And there’s one more problem you can almost certainly add to the mix: the problem of inertia.

WHAT IT MEANS: Markets change. Technology changes. Competition changes.

Most people today probably can’t even begin to imagine doing business without computers or a fax machine—much less a cell phone—yet once upon a time, that’s exactly how businesses operated. In order to move your business ahead, you have to avoid the tendency of getting stuck in the past. If it isn’t broke, don’t fix it—but stay alert for products, systems, and anything else that may not be working as well as they once did and consider new answers. Or as a clever business associate of mine likes to say, “Business as usual isn’t.”

ACTION PLAN: Have everyone list at least three things about your business that most need to be to changed. What should those changes be? Those items that are most frequently indicated will point you in the right direction.

EVEN BETTER: Expose yourself to new developments and possibilities within your industry and beyond and consider how they might benefit your organization. Also look for shifts in consumer attitudes as reflected in hot new products. You can ride the wave of a buying trend all the way to the bank—but only if you spot it early and respond swiftly.

(Excerpted from: 10 Clowns Don’t Make a Circus. . . and 249 Other Critical Management Success Strategies by Steven Schragis and Rick Frishman)

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