Steps to Management Success – Step 61: Be a Savvy News Consumer

Written By Rick Frishman Published April 1st, 2010

STEP SIXTY-ONE

Be a Savvy News Consumer

It’s easy to become so focused on your business that everything else seems irrelevant, but businesses function in the real world—and so should you! Keeping yourself well informed on current events can broaden your perspective. Being interested in a wide range of topics (and people) can make you a more interesting person—and interesting people generally have more interesting ideas, not to mention a more extensive network of contacts.

WHAT IT MEANS: Don’t dwell on your business or professional role to the exclusion of everything else. That’s not commitment—it’s obsession. One remedy is to broaden your perspective, and one good way to regularly detach from your all-business focus is to read the newspaper. Obviously, you should stay in touch with news and trends in your industry, but you need to be able to make small talk once in a while too. For instance, you don’t need to read the sports pages every day, but you should know who’s in the World Series, Super Bowl, or NBA finals. Maybe you’ll learn about a new movie or restaurant to go to. Maybe an article in the business section will spark a smart idea. There’s only one good way to find out—read all about it!

ACTION PLAN: If you don’t read a newspaper, start. If you do, start skimming through those sections that you usually skip. You may or may not find yourself developing a new interest, but you’ll become better informed in more areas than you are now. Being “topically diverse” is good for your brain—and learning more about virtually anything is good for you.

EVEN BETTER: Check out news magazines or magazines or news Web sites that you usually don’t read. If you want to think outside the box, sometimes you have to read outside the box. Reading is a wonderful way to expose yourself to new ideas, to develop new interests, and to open the door to new possibilities. After all, isn’t that why you’re reading this book?

(Excerpted from: 10 Clowns Don’t Make a Circus. . . and 249 Other Critical Management Success Strategies by Steven Schragis and Rick Frishman)

1 Comment

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