Steps to Management Success – Step 72: Know Your Technology

Written By Rick Frishman Published April 2nd, 2010


Know Your Technology

You don’t need to adopt every new business gadget that comes down the pike, but you should be aware of them. Knowledge is power—and knowledge of what’s new and could potentially improve your company’s productivity and efficiency can be powerfully profitable.

WHAT IT MEANS: There’s a certain resistance to adopting new technology. Very few people today would question the indispensable value of calculators, copiers, or computers, yet not everyone jumped on the bandwagon when these tools were first made available. Part of the reason may have been a high price tag, but another key factor was just plain old inertia: “This is the way it’s always been done. If it ain’t broke, don’t fix it.” Nonsense! There’s a window of opportunity between the early adopters of a new technology and when the rest of the world jumps on the bandwagon—and that window could give you a significant boost over your competition.

ACTION PLAN: Stay in touch with what’s ahead of the curve by asking tech-savvy friends, reading business news and newsmagazines, and scouting the exhibit booths at trade shows. If you have a friend or associate who’s raving about his or her latest business toy, treat it as an opportunity to learn some potentially useful information. Believe me, people who are enamored with their shiny new high-tech gizmo are usually more than delighted to talk about it.

EVEN BETTER: To take things to the next level, learn a little bit about how the new technology works. Your goal is not to become the tech support guy or official office geek, but simply to become a more well-informed consumer—if and when you do decide to obtain the new device. Better yet: comprehensively consider (and get others in your business to consider) the product’s potential impact on your business. Do the pros outweigh the cons?

(Excerpted from: 10 Clowns Don’t Make a Circus. . . and 249 Other Critical Management Success Strategies by Steven Schragis and Rick Frishman)

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