Steps to Networking – Step 30: Networking events

Written By Rick Frishman Published April 5th, 2010

STEP 30: Networking events

When you attend networking events, your purpose must be clear. In most cases, it’s to get exposure or make contacts for business, nonprofit, philanthropic, social or family reasons or simply to escape. When you go to a Chamber of Commerce mixer, Book Expo or a Sierra Club meeting, you’re generally hoping to meet or hang around people who attend these events. Similarly, when you go to a café that caters to musicians, you want to meet or spend time with musicians or music lovers.

Before attending networking events such as conventions, conferences, association meetings and mixers, ask yourself:

• Why you are going?
• Who will be there?
• Who you hope to meet?
• What do you know about them?
• What you hope to get from them?
• What is the best way to approach them?
• How you can reciprocate?

When you answer these questions, conduct more research to be better prepared. Use the Internet, it’s a mother load of terrific information that is easy to access. Preparation will improve your focus and your prospects of making the event more productive.

(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)

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