Steps to Networking – Step 40: Get published

Written By Rick Frishman Published April 7th, 2010

STEP 40: Get published

To increase your credibility, your profile and your attractiveness to networkers, get publish. Being a published author gives you more than credibility, it gives you the elevated status of being an authority. Authoring a book, and to a lesser degree articles, gives you recognition as an expert.

A book is a powerful networking tool because:

• Authors are respected and sought after.

• Giving potential network member or target can tip the scales in your favor. It creates instant good will and writing a personalized message will thaw the most glacial and convert total strangers into grateful, loyal, long-standing devotees.

• Once your book is published, your status as an expert becomes permanent, it can never be taken away. You’re listed in the Library of Congress, in the Copyright Office and with The local media competes to interview you, you get cool invitations and attract conference groupies. Being a published author is exciting and satisfying . . . it’s fame lasts far more than 15 minutes!

• The exhilaration of authorship is addictive. Once published, virtually all authors want to repeat the experience. Subsequent books reinforce their status and further their careers. Public admiration and respect is intoxicating.

• Books don’t have to be lengthy Frankly, most people never read them so they don’t know whether your book is long or short, good or bad or in English or Mandarin. However, when they learn you’ve written a book, they’re invariably impressed and usually try to get to know you.

• Most authors don’t make money from selling their books, but their books help propel their careers. And, you never know, there’s always a chance that your book will make the bestseller list, you’ll appear on Jay and Dave and hit the jackpot!

(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)

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