Steps to Management Success – Step 89: Make Sure Your Toolbox Is Full

Written By Rick Frishman Published April 7th, 2010


Make Sure Your Toolbox Is Full

Think back to high school, when you did your homework (really!) but accidentally left it at home. When you told your teacher, I bet she said, “Well, it’s not doing you much good there, is it?” Same with business.

WHAT IT MEANS: A mechanic has his toolbox. A baseball player has his bat and glove. In business, you have your own tools too—business card, brochure, calculator, contact database, cell phone, et cetera. Some of these things you probably always remember to take with you when you leave the office, but there may be a few more tools that could also come in handy. For example, most people realize that it’s a good idea to have plenty of business cards available to hand out at trade shows—but it’s also a good idea to have some brochures or case studies or samples on hand, just in case. Sometimes unplanned sales (or work-related) opportunities happen. By being prepared, you will be more likely to take advantage of them.

ACTION PLAN: Consider what tools you might need to get the job done when you’re away from your office—marketing materials, computer files and programs, et cetera. If and when possible, carry them.

EVEN BETTER: Technological advances make it easier and more possible to access critical business data at any time from virtually anywhere. Learn more about them, and consider how these capabilities might be best utilized—not only by you, but throughout your organization. Also, listen to your “road warriors”—your salespeople. Their input regarding materials and tools to augment their efforts is worth seeking.

(Excerpted from: 10 Clowns Don’t Make a Circus. . . and 249 Other Critical Management Success Strategies by Steven Schragis and Rick Frishman)

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