Steps to Promote Your Online Business with Podcasts and Webcasts

Written By Steps To Faculty Published April 8th, 2010

Have you started off with a small internet business recently, and dream of making it big? Do you want it to reach a wider audience and boost up your sales? Then you must make sure that you do the promotions well. You must know the right techniques on how to get your website the maximum exposure and your business the maximum sales. You can try resorting to podcasts and webcasts as a means of promoting your online business.

Step 1 Know the basics of podcasting

So, what do you actually mean by the terms podcasts and webcasts? What is their utility and how can they help you in your online business? In terms of podcasts, these are digital media files; could be either audio or video files. These files can be downloaded through web syndication. This particular delivery related aspect marks the difference between podcasts and other downloadable files. Applications such as pod catchers are capable of identifying podcasts and can download them to make them available for the user’s offline use purposes.

Step 2 Know the basics of webcasting

Webcasts on the other hand use the streaming media technology to distribute media file over the web. The webcast that you are distributing can be live as well. The idea is to take one content source but distribute the content to many users and viewers simultaneously.

Step 3 Maximize exposure of your business

You can make use of the podcasts and webcasts to promote your business and give it maximum exposure. Just make sure that the files are made professionally and the content of the files are appealing to the listeners or viewers to make them take interest in your business and products.

It’s that simple. Remember, there are many ways to promote your business.


Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.