Steps to Networking – Step 47: Business cards

Written By Rick Frishman Published April 12th, 2010

STEP 47: Business cards

Like your sound bite, your business card is a vital tool in your networking package. Unlike sound bites, business cards should contain all of your contact information so the people you meet can easily get in touch with you. Business cards are reminders: they are intended to jog a contact’s memory when he/she comes across your card weeks, months or even years after you met. They must provide the information necessary to contact you.

The front of your business card should include:

• Your name and the name of your business
• An explanation of what you do: colonial U.S. furniture dealer, pet portrait photographer, wallpaper hanger. Clarity is essential because contacts may have collected dozens of cards at an event and must be able to ascertain simply by looking at your card precisely what you do.
• The addresses at which you wish to be contacted by postal mail and/or email
• Your telephone, cellular telephone and/or fax numbers and
• Your Web site address.

Your card can also include your position or official title, logo, sound bite, motto or a short slogan. Many people use both sides of their business cards. The backs of cards can provide more information about what you do, testimonials, maps and other graphic works.

Business cards saves everyone time and energy because they quickly and easily convey important information that can be permanently filed at a later time. Since business cards are inexpensive advertisements, they should be distributed liberally to whomever you meet.

Design your cards in a style that will reflect the impression you want to convey. Make it distinctive, yet appropriate. Avoid the temptation to clutter your card with so much information that it is difficult to read. If you need space, use both sides. However, since contacts frequently write information on the back of business cards, you may want to print your information on only one side of your card.

Before designing your business card, leaf through all the cards that you’ve collected. Identify features, styles and that you appeal to you and that you believe will work for you.

(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)

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