Steps to Networking – Step 49: Expertise

Written By Rick Frishman Published April 12th, 2010

STEP 49: Expertise

As we’ve previously discussed and will discuss further, to build and maintain a successful network you must be an expert. Expertise must be an integral part of your networking tool kit; you can’t get far without it.

If you can flawlessly deliver a snappy sound bite, the most compelling description and have the best of all the rest, you ultimately need expertise. Without expertise you have little of lasting value to give to your network partners. Without expertise you won’t be able to contribute, provide benefits, pay your own way or hold your own and eventually those you want to deal with will no longer want you.

Action steps

1. Write a killer sound bite that you can deliver in 30 seconds.
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2. Write a killer sound bite that you can deliver in 15 seconds.
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3. Write a verbal description of your product or service that you can deliver in 30 seconds or less.
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4. List the items to be included on your business card.
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(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)


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