Steps to Networking – Step 68: Review productivity

Written By Rick Frishman Published April 12th, 2010

STEP 68: Review productivity

Since groups change, as do your needs, review the productivity of the groups and events you attend. After you’ve been in a group for three months, review whether your membership has been fruitful. If it was, try to calculate the precise financial return to date and prospective future revenues.

If you decide to remain in the organization, review whether it is still worth you time and resources on a regular basis, but at least every three months. Habits form easily. Warm friendships you make with certain group members can keep you involved in groups that no longer provide more essential benefits.

Ask yourself:

• Are your group memberships still productive?
• Are you getting enough of a return to justify your membership?
• Is it a good investment of time, money and energy?

If you are not seeing sufficient returns, it may be time to reassess or rotate your membership. By rotating you can continue as an organization member, but concentrate your focus elsewhere.

Examine whether the Medical Association annual dinner, the Elks Club picnic or your service club’s outing were worth you time and money. Again, don’t minimize the enjoyment factor, especially with events. If you find that you truly enjoy certain groups or events, don’t be too quick to deprive yourself of that pleasure. Work continues and having outlets that you enjoy can yield benefits that may now be hard to envision. So, treat yourself, give yourself the right to have fun and let the network magic work.

Action steps

1. Identify the categories of people that you would like to meet at groups or event.
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2. Are your group memberships still productive? If so, list why they are productive. If not, list why they are not productive.
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3. List three groups or events and the return on investment of each.
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4. List five additional groups or events to investigate joining or attending.
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(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)


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