Steps to Networking – Step 83: Media calendar services

Written By Rick Frishman Published April 14th, 2010

STEP 83: Media calendar services

Another valuable online tool is media calendar services. These services provide searchable databases of items on editorial calendars and contact information for editorial personnel from thousands of publications.

So if you are looking for information to supply to a target or to one of your network partners, you can check whether items in their fields of interest are listed on upcoming editorial calendars. Calendar services provide editorial profiles for publications including their editorial thrust and target audience. They also give you access to contact information for the editorial personnel involved in forthcoming pieces. Media calendar databases are searchable by topic, keyword, publication name, circulation and location.

Online calendar services include:

• Bacon’s Media Calendars—www.bacons.mediacalendars.com
• Lexis/Nexis Press Files—lexisnexis.com/pressaccess/pressfiles
• Media Map—www.EdCals.com

(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)


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