Steps to Networking – Step 86: Mailing lists

Written By Rick Frishman Published April 14th, 2010

STEP 86: Mailing lists

Mailing lists are hybrids that are a combination of electronic publications and Internet communities. They’re easy to use and ideal for beginners. Basically, mailing lists are interactive discussion groups in which members send emails on subjects of mutual interest that are circulated to the other list members. Some lists moderate or screen messages while others distribute messages unscreened.

You can build your network by contributing to mailing lists or starting your own. If you start your own mailing list, it can be purely commercial. You can freely send press releases and distribute information or promotional materials. Mailing lists can operate as separate networks or to solidify your contacts with business associates: employees, customers/clients, suppliers, retailers and the media. Plus, they enable list members to communicate directly with one another.

When you start a mailing list, you set the rules and chart the direction of the list. The interactive nature of mailing lists causes them to operate more like discussion groups. As with discussion groups, the tone, direction and nature of mailing lists can shift with the addition and deletion of members, internal and external developments and time.

Sites listing mailing lists are at:

• Do List—www.dolist.net
• Discussion Lists—www:discussionlists.com
• Point Arrow—www.pointarrow.com
• Publicly Accessible Mailing Lists–www.paml.net
• Tile.Net–www.tile.net
• Topica–www.liszt.com
• Web Scout Lists—www.webscoutlists.com

(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)


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