Steps to Networking – Step 91: SPECIAL TACTICS

Written By Rick Frishman Published April 19th, 2010

STEP 91: SPECIAL TACTICS

“(1) Out of clutter find simplicity,
(2) From discord find harmony,
(3) In the middle of difficulty lies opportunity.” ALBERT EINSTEIN’S THREE RULES OF WORK

In the course of writing this book, we came across a number of fascinating tactics that were primarily designed facilitate and/or speed up the networking process. Most of these methods focused on achieving quick end results, not gradually developing close network relationships. Some tactics were inventive adaptations of standard networking practices that their advocates swear by and claim will produce outstanding in results in short time spans.

In this chapter, we are including five special tactics that we consider most intriguing and adaptable. We know that all of these approaches won’t work for everyone or in every situation. However, we hope that they or elements of them will inspire you and spark imaginative ways for you to create personally-tailored versions that will help you obtain the results you need.

As you read the following special tactics, use your imagination, be creative and have fun. Picture how they or parts of them could best serve you. Even consider mixing and matching elements from each of the following approaches until you find a hybrid that works for you.

Recommended meeting lists

Author Leonard Koren was invited to an event celebrating publication of a new book. When he arrived, he was handed a nametag and a card. His name was written on the card as was the statement, “People you should meet.” Below that statement were the names of six individuals who the hosts though would interest Koren. In the course of the evening, Koren met several of those on his list and did indeed find most of them interesting.

Although Koren met equally interesting people who were not on his list, the fact that each person was given a list took on a life of its own, it became a topic of conversation. People talked about it all evening. Upon seeing others, they would check out his/her nametag and say, “Well, you’re not on my list, but ____” or “Oh, you’re on my list,” and enter into conversations.

If you’re hosting a networking event, recommending meeting lists can be both helpful and fun. Basically, it’s a larger version of planning the seating arrangement for a dinner. In both cases, your goal is to connect people on the basis of how you think they will relate, which is fun — especially when they hit it off. In addition, the novelty of recommending meeting lists can serve as a great conversation starter.

Preparing recommended meetings lists can be long, arduous work and requires great networking skills. Like any mix-and-match process, many connections will immediately seem obvious while some mavericks will seem hopeless and test you matchmaking skills. However, often these strays connect with kindred spirits and the most unlikely combinations form the strongest relationships.

Recommended meeting lists force you to examine your guest roster, obtain knowledge about each guest and find common denominators that could lead to good connections. If you’re hosting large events, it means lots of work. However, most guests will appreciate the time and effort you expended even if they hate the matches you recommended.

(Excerpted from NETWORKING MAGIC: Making Connections That Will Change Your Life By Rick Frishman and Jill Lublin With Mark Steisel)


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