Steps to Using Classifieds For Your Business

Written By Steps To Faculty Published April 20th, 2010

Classifieds in a newspaper is a powerful marketing tool to help your product get noticed by the targeted audience and is able to generate demand not easy done through other means. It has the same effect as that of network marketing. Here’s how to maximize the benefits.

Step 1 Use the newspaper classifieds to reach millions

In one go, millions of people are able to go through the information supplied by you in the classified ad and you will often get immediate responses. If you have a product to sell, there is no better means than classifieds in a newspaper to target the audience. The classified you place in the paper must clearly bring out the unique selling proposition (USP) of your product and also inform the prospective customers why your product is better than the others. The classifieds in which you present your product must be cleverly formatted to attract the audience. It should entice the customers in a subtle way and tell about the superiority of the product. For example, in the captions, tell how your product can help your customers. Use testimonials. If you follow these guidelines, there is no better means of reaching a large audience.

Step 2 Sell local properties

If you have property that you need to sell, then consider the classifieds to do so. You will be able to find better deals as those that respond to your ad are interested already in what you have to offer. Another instance where people cannot do without classifieds is the purchase of property. It is an important matter of life and it is often difficult to find customers. Through classifieds people get a lot of responses for their property – used or new – and the sale is easily finalized.

Step 3 Use graphics to sell

Classifieds are often dull and black and white. Consider spending a few extra dollars on a colorful advertisement. Your ad will stand out among the many other classified ads on the page.

Remember, there are many ways to reach potential customers.


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