Steps to promoting your business as a non profit alliance

Written By Steps To Faculty Published June 29th, 2010

Commercial for profit business is generally not considered the same as a non profit organization. However, non profit alliances serve for profit business. At the same time for profit businesses can partner with a non profit alliance to help promote their business in a cost effective manner. Here’s how.

Step 1 Seek the Chamber of Commerce

The best way to promote your business is your local Chamber of Commerce’s non profit alliance, which is designed to highlight your business around your area. Since a Chamber of Commerce can provide free or extremely low-cost advertising, if you are a for profit corporation, joining the Chamber of Commerce as a non profit alliance or a partner with them will promote a healthy attitude among residents, who will in turn look for your products in local stores.

Step 2 Join a Farmer’s Market

Even if your product line does not include food items or produce, a local farm or farmer’s market can help you get your good name out there and at the same time you would be able to help local growers. Many people shop at Farmer’s Markets. Even supermarkets and grocers buy food from local farmers. The Farmer’s market’s can promote your product to the local supermarkets and also sell your services at their market. It is a win-win situation.

Step 3 Get a flyer and t-shirt

There are national non profit alliances such as, 82 Designs, which produces flyers and t-shirts for youth sporting events and they work with small businesses and many for profit corporations looking to promote their products at cheaper costs and at the same time build a good reputation. The non profit group can be found at: www.eightytwodesign.com/new/nonprofit

Step 4 Pick a cause

The best way to maximize the benefits of a non profit alliance is to pick a cause that aligns with your own goals and complements your product line and communicate your goals with them.

Step 5 Help others

The ultimate way to promote a healthy reputation and attract more consumers is to donate part of your products to those in need, such as a local food pantry, or for those suffering through a disaster.

Remember, consumers admire kindness and generosity.


Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

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