How do I become more creative?

Written By Steps To Faculty Published July 8th, 2010

We often talk about how the best businesspeople are more creative than others; they come up with better ideas and with more innovative approaches when it comes to doing things differently than in the past. Below, I have listed three steps that, if followed, will allow you to become a more creative person when you are trying to think up new products and new services.

Step 1 Write down every idea

One thing that people do not do nearly often enough is to write down all of the things that come into their heads each day. Maybe you are shopping in a retail store one day and wonder why there is not a particular product for a particular everyday problem; just taking a few minutes to write down whatever it is that pops into your head can help you develop the rudiments of a new conceptualization that can make you an awful lot of money. Always, ALWAYS, keep a pen and a notepad handy because you never know when an idea will suddenly emerge.

Step 2 Get your rest

It sounds silly, almost like something your mother would say, but a lot of people tend to overlook the fact that we are at our most creative when we are well-rested; our minds are sharper, more efficient, and we can engage in abstract thought far more effectively when we have rested for 7-8 hours the previous evening. If resting a certain number of hours is going to be a problem for you, then maybe you need to look at setting aside certain days of the week as “thinking days” so that you can schedule down-time in advance and be sufficiently rested to do think as effectively as you need to think in order to tap into your full creative potential.

Step 3 Surround yourself with creative people

You will never reach your full human potential spending time alone – or time with a pedestrian group of people. If you want to be creative, you need to be around creative businesspeople – or just creative people in general. As a rule, surround yourself with people in advertising or in professional writing occupations since these people have to brainstorm almost daily and often take ideas from scratch and make something special out of them. Furthermore, have a wide, diverse circle of friends: surround yourself with artists, poets, businesspeople, mathematicians and architects; different people have different ways of thinking and the most creative types often have an amalgam of different ‘tricks’ that allow them to conceive when others cannot.

It is hard work being creative; it really is. A lot of the time, being creative rests upon a certain amount of native talent; however, even ordinary people – which means most of us – can still be creative if we simply write down our ideas (it is always the fleeting ones that get away from us), if we give our brains a chance to recharge, and if we take the time to marinate ourselves in a creative culture where people are bouncing ideas off one another all the time. Just doing the little things can mean so much.


Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.