Start or Grow Your Business – When is having an online business a bad idea?

Written By Steps To Faculty Published July 8th, 2010

We like to think that having an online business is the greatest thing going – but that is not always the case. For instance, not everyone is cut out to run an online operation and there are technical aspects of running such a business that can prove too much for some people. Before you start with your business, you need to be honest with yourself and determine if you are the best person to be doing this sort of thing. As I see it, there are three questions you need to ask yourself before you even start.

Step 1 How willing am I to learn?

People love online businesses in many ways because they do them from the comfort of home and because they do not have to cost a great deal of money. However, the internet is a dynamic and ever-changing technology and you have to change as it changes. With that uppermost in mind, you have to ask yourself if you are flexible enough to grow with the technology: are you willing to learn new applications? Are you someone who simply wants the internet to do all the work? Do you become agitated and frustrated easily when working with new technology? If you do, then you may want to reconsider an online business.

Step 2 What sort of clients are you dealing with – and can the information they want be conveyed across the internet?

Not all businesses are easily transferable to the internet. For example, if you have a machinery shop, descriptions and warranties may not be all that the client wants to know; in some instances, they may want additional information delivered to them. Usually the internet can handle such requests – but it cannot handle such things as ‘test drives’ or clients who persistently want to see the person with whom they are dealing. In small agricultural communities, you may find that people are much more comfortable walking into a store or outlet than communicating via internet; they want to build a rapport and a relationship (and to know the person they are doing business with) and those things cannot be done over the world wide web. As a result, you really have to appreciate what your clients are after, who they are, and what their needs are likely to be.

Step 3 what kind of a business operator are you?

The internet works best for people who do not mind working with people semi-anonymously, who are not interested in client/business relationships, and who are not concerned about regular hours; if you like to meet people face to face, if you value relationships, and if you want a regular 9-5 job, the internet can be a problem for you. Really, the internet is not for everyone and you have to know what sort of person you are before you can incorporate it into your business.

Whether or not you decide that the internet is the thing for you really depends upon the people you are serving, how willing you are to stay abreast of the latest communication technology, and what kind of person you are in terms of interacting with others. You must know thyself – and it never hurts to know others, either.


Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.