When is video conferencing simply a bad idea for businesses?

Written By Steps To Faculty Published July 12th, 2010

Video-conferencing is one of the new fads that has made quite the imprint in recent years – but not everyone should be so quick to jump on the bandwagon. As with any technological innovation, this new method of communicating with others can be quite ineffective when situated in the wrong circumstances. As time allows, we are now going to list three considerations that everyone who is contemplating video-conferencing technology should never overlook when deciding if this is the right “connective tissue” for their organization

Step 1 what sort of clients are you dealing with?

Not everyone is going to burst with excitement at the prospect of being dragged into a video conference: some people dislike being ‘seen’ away from work and some people tend to wander around in a dishevelled state in the comfort and privacy of their own home. If that is you, then a video conference is the last thing you need.

Step 2 Is it really necessary to convey the things you want conveyed?

Sometimes, video conferencing is a needless hassle because a quick email or a quick phone message can be all that is needed. Unless it is a matter that requires some sort of graphic presentation – and most pertinent information can be sent by email, anyways – a video conference can be a superfluous bother.

Step 3 Is simply picking up the cell phone a better, more convenient, way of keeping in touch with everyone?

Relating somewhat to the last point, it requires a certain outlay of funds to access video-conferencing technology – and it is arguable that old stand-bys such as the cell phone can offer just as much value and are the sort of thing that long-standing customers will have more comfort in using. If there is no pressing need to use different technology to reach clients or even staff, then making the change may be a needless bother.

To get right down to it, videoconferencing is one of those things that can be a wonderfully effective tool for organizations that find themselves in the position of having to offer frequent visual presentations to investors, to clients or even to staff; the technology does have its place and is sure to become more popular as the years march onwards.

However, while certainly blessed with many advantages, videoconferencing has its problems: not everyone wants to be seen via video conference; it can be superfluous in some circumstances; and the technology may not really be an improvement upon what is already in use within the organization. When one takes the time to look at the matter carefully, it is always a legitimate question to ask whether or not videoconferencing is really the best thing for your organization and its needs.


Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.