Steps to Online Video Marketing Tricks

Written By Steps To Faculty Published September 7th, 2010

When it comes to online marketing, you probably know that video is considered to be one of the most effective marketing techniques. There is good reason for this. After all, everybody loves to watch videos. For better or worse, people will be more likely to watch your video than they will be to read a block of text that contains the same exact information. For this reason, you will want to master the art of video marketing. Here are a few tricks you can use to get the best results.

Step 1 Make the Point of Your Video Clear

While you should certainly have fun and be creative with your online video, you don’t want your message to get lost in all of the shenanigans. You may want to give your video a few test runs on trusted friends and colleagues before you introduce it to the public. This is a good way to tell if your point is clear.

Step 2 Remember that Videos can Be Entertaining and Informative

This may seem to contradict the last point, but the trick is to reach a happy medium. Yes, you want the message of your video to be clear, but you also want it to be entertaining, and maybe even exciting.

Step 3 Use Images that Are Relevant to Your Business

This means that you shouldn’t use regular old stock footage that has nothing to do with your message. If you are selling kitchen supplies, for example, then there is no reason to feature shots of birds in the sky. While birds may be neat to watch, no one is going to think of cleaning their ovens when they see these images.

Step 4 Let People Know that You Have a Video

It’s not enough to publish your video on YouTube and your own website. You will have to get it out there. Use email lists and other techniques. Remember that you also want to get new customers, not just impress the ones you already have.

Step 5 Put Yourself in the Video

You may get stage fright, but you will have to get over it. A video is a great way to introduce yourself to your customers. It shows them that there is a human face behind the website.

Keep it Short! Nobody is going to want to watch a two-hour feature about your business. Besides, attention spans are shorter now than they ever were before. Think about the most successful television commercials. They are short, intriguing and to the point. The same should hold true for your online video. Please visit stepsto.com for more great business.


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