Grow Your Small Business Online With Webinars

Written By Steps To Faculty Published September 9th, 2010

Times are tough and pitching a product alone will not necessarily generate sales. Did you know that the average person in the United States spends approximately four hours per day online? That means that your customers are using the Internet and a webinar is an excellent method to reach them. But be careful. Webinars are not about your business, however. The real purpose of a webinar is to provide valuable information to your customers and your potential clients. This communication is critical as it forms a bond between your customers and your business. You must keep them actively engaged through webinars and provide current information about issues that are of most importance to your customers. At the same time, you can also use webinars to keep up to date about sales tactics to grow your business. Take a look.

Step 1 Get classic webinars

Some things never go out of style. If you need a refresher in small business growth and areas for your particular industry expansion you can purchase specially designed webinars that cover such topics as import/export and market analysis. Learn about the latest guerrilla sales practices, customer service methods, and other ways to grow your business at www.jewelersresource.com/products/department6.cfm

Step 2 Get the help you need for free

Did you know that SCORE.org is not only a leading nonprofit designed to help small business owners receive mentoring under established professionals, but also has the most comprehensive bank of webinars on the Internet? Yes, many of these same business professionals have developed specific webinars to help business owners like you thrive in a fierce market. Get the latest SCORE webinars at http://www.score.org/growing_your_business.html

Step 3 Learn from the pros

Now that you have watched some webinars about growing your business, consider developing a specific webinar about how to gain customers or expand in your specific market. Offer these webinars to other small business owners or even large corporations in your industry. By doing so, you can forge meaningful strategic alliances with other firms in a B2B manner that can expand you company even further. You can share resources and benefit from economies of scale production that you may not have considered. Remember, other business can be your clients also.

Step 4 Make it easy

On your main page or in the signature or body of your emails to customers, place a link to your webinar so that customers have easy access to it. The easier it is to access your webinars, the more people will visit your site and learn about your business, which leads to more customers.

Step 5 Engage customers

Request input from customers about your webinar through Twitter or through your blog on your home page. When customers tell you what issues they would like to learn about they will feel that you and your company care about them. This in turn leads to customer loyalty.

Use webinars to stay ahead of the game and educate your customers about current issues and how these issues affect their lives. Use the opportunity to show how your company can help them within it. Please visit stepsto.com for more great business.


Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.