Steps to Transition from Offline to Online to Grow Your Small Business

Written By Steps To Faculty Published September 9th, 2010

If you are a small business owner and you are making your first appearance on the internet, you are going to have to be prepared for some big changes. While some of the old laws of marketing and sales still apply, you are also going to have to learn some of the new concepts that the best online businesses already know. In this article, you will get a few tips that will make the transition from offline to online a little bit easier.

Step 1 Remember Your Old Customers

This means that just because you are going online doesn’t mean that you can’t take all of your offline followers with you. This will not only guarantee you the same business you had when you were an offline business, but it will also give you a base on which to build when you expand online.

Step 2 Use the Potential of Your Website

Your website is more than just a store. It is a place for people to learn and to be entertained. Remember that your customers have more options now than ever before. Simply displaying your products is not going to keep them interested.

Step 3 Redefine Your Role

When you have a website, you are no longer just a business owner. You are now also a webmaster. This means that you will want to think of yourself as an educator. Make your site a great place for information. Readers will trust your expertise and will be more likely to buy from you.

Step 4 Network

One thing you probably knew from the offline world was that when you befriended the local businesses, the owners of these businesses recommended you. It’s the same thing on the internet, but now you are thinking globally instead of locally. Find websites that will let you put up links, and be open to other businesses linking on your site.

Step 5 Make Your Website a Community

The most successful offline stores were the ones where people went because they liked to be there. You can make your website a forum for discussion. When people log in to comment or add to a discussion, they are in your store.

While it’s important that you add video and pictures to your site, don’t get carried away. You want your customers to find their way around. This is important. Making browsing and buying the top priority. Give your site a human face. In the offline world, there are always clerks around, which give the business a human face. When it comes to your online presence, provide a phone line and a picture of yourself. Let your customers know that you are there and that you care. Please visit for more great business.

Roger Due

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