Steps to New Facebook Advertising Tools for Your Business

Written By Steps To Faculty Published September 18th, 2010

A working knowledge of social and web 2.0 media is crucial in today’s business world, and Facebook advertising has become one of the number one ways a business can increase its exposure. If you do not already have a Facebook page for your business, you are missing a huge opportunity to advertise. Here are six easy tools you can use to promote your business.

Step 1. Create your page, make a group, and join networks.

You probably already have a profile page and maybe even a group for your business, but did you make sure to join all relevant networks? Not only is listing your city, neighborhood, or industry a good way to meet other people in the field, it is also a good way to let customers know how to find you. If you have not done so already, create a group and invite people to join.

Step 2. Sponsor a group.

Did you know you can host ad content by sponsoring your own Facebook group? You can also include message boards and other helpful features that not only advertise your business, but also let your customers connect with you. This is a good way to perform a little bit of market research as well.

Step 3. Sponsor your own game or survey.

Surveys and games are fun ways to let Facebook users earn AceBucks, which they can trade in for real prizes such as iPods and Wii consoles. Creating your own survey or game is a good way to increase your exposure while inviting your customers to have fun. It is a fun, less in-your-face method of Facebook advertising.

Step 4. Use Facebook to promote your events.

Instead of mailing out fliers, letters, or invitations, why not notify customers of upcoming events through your Facebook account? Use Facebook’s own event application to let customers read about events and opt-in if they so choose. The younger generation, in particular, is more likely to use Facebook for this purpose and may even come to expect it from businesses they follow.

Step 5. Use Facebook notes as a mini-blog for your company.

Although many nowadays have various blogs they follow, using Facebook is a much faster way to get the message to your intended audience. People can stop by to see what your company has been up to, what your plans are, and how to respond to customers. Best of all, it provides extra convenience for people who are already logged in to their Facebook accounts.

Ads can promote your business’s web page, products, or Facebook pages, and can be a good way to connect with users who do not already follow your business. Login to your Facebook account to set things up and let customers know about your business. Please visit stepsto.com for more great business advice.


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