Tips to get important customer feedback

Written By Steps To Faculty Published September 30th, 2010

When you are starting your own business one of the best things to do is consider your customer. Who are your customers? What do they really like? How have their tastes changed? These are questions that should be in your mind at all times as you progress with your business as your customer is what makes your business. Honing the ability to attract customers and maintain them is the key to running a successful business, whether online or offline. Even before starting your own business you should think about who your customers are going to be and how to keep them. Now that you business is up and running, the following are a few tips to help you discover your customer’s unique characteristics so that you can channel your product line to their needs.

Step 1 Ask

If you want to know what your customers think about your products and service ask them. If your business if a physical business, you can simply stop one or two of them and inquire about the service and the goods and services. Customers are all to happy to let you know what needs improvements. Even if your business is online, you can still request that customers fill up a complaint about service form to let you know how you are doing. Visit to find out how you can add a customer complaint form to your site.

Step 2 Survey

One of the best ways to gather quick information about customers or receive feedback from them is to use a survey form. You may be familiar with this method as statisticians use it all the time for market research data collection. Surveys provide a quick way to ask general and pointed questions about your business and find out how they think about your goods based on a scale of 1 to 5. Visit to find out how to add surveys to your site to get customer responses.

Step 3 Use a feedback form

Unlike a customer complaint form, a customer feedback form is a form where customers can assign points to evaluate the usefulness of your products and your business. This form allows your clients to state specific pros and cons about the quality of service, the value of your business, what they would like to see, and how you can make such improvements. Visit to have a customer feedback form attached to your checkout online. If you business is offline, you can order feedback forms from and make copies for your clients.

Step 4 Get a pro

If you are serious about customer feedback, you can hire a pro at to help you customize a customer feedback mechanism that will help you understand your customers and their thoughts about your firm.

Step 5 Visit social networks

Customers may not always tell you the truth. Remember the last time you filled out a customer feedback form? If you are like many people, you rushed through it and was suspicious so you put only good remarks to avoid being asked further questions. Go to or and even and do a search on your business name. Read the comments. If none are there, inquire if anyone has heard of your business and review the feedback. The most honest feedback is the best kind.

Remember, receiving customer feedback is only half the battle. Be sure to implement their comments to improve service and product lines. Please visit for more great business advice.

Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.