Steps to Get on QVC to Sell Your Product

Written By Steps To Faculty Published October 14th, 2010

If one of your goals after starting your own business is to reach a national audience through a network like QVC, there are a few steps you need to follow. This and other home-shopping networks are a great way for you to get the word out about your company and your product. Here are six steps to get on QVC to sell your product.

Step 1. Apply

This is the easiest step. QVC’s website has an application you can download along with guidelines for product submissions. You will include digital photos of your product and answers about manufacturing and selling price. Your product must already be marketable. QVC is not interested in preliminary products, ideas or prototypes.

Step 2. Do not be redundant

With more than 10,000 applications received yearly, QVC will only choose about 500 unique items as new vendors to go on the air. They are looking for innovative products rather than those that are similar to what is already being sold. Keep this in mind when you choose what product to apply for a spot on the air after starting your own business.

Step 3. Watch the network

This is useful to give you an idea of their target audience, the kinds of products they are already selling (and so may refuse something similar), and the category of products they choose to have on their network. You will be armed with a better idea of what they want by being familiar with the network.

Step 4. Demonstrate your ability to mass-produce your product

If you are accepted onto the QVC network after starting your own business, you had better be prepared to produce huge quantities. This pretty much rules out hand-made products. However, do not jump the gun—never manufacture large amounts until your application is approved. All you must prove is that you are capable, not that you already are mass-producing.

Step 5. Be willing to make an investment

While getting onto QVC will surely turn into a profit for your company, you must pay for the production of products before you can sell anything. Quality manufacturers will be needed to mass-produce your product while maintaining quality.

If you are accepted as a vendor on QVC after starting your own business, you will likely be presenting your own product. The network likes it when people have a compelling story to go along with their innovative product. Be energetic about your product. Being shy on the air never got anyone anywhere. Please visit stepsto.com for more great business advice.


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