Rivals Say Google Plays Favorites & What It Means To Your Business

Written By Gary Spirer Published December 15th, 2010

The Wall Street Journal article by Amir Efrati says Google is after new sources of revenue.

Google’s actions signal cear emerging message:

Google will copy the most successful business models and compete with its customers.

Here’s the bottom line:

1. Google is a massive distributor


2. Large distributors take on clients; use the best to build their distribution channels and power


3. Then, replace them and/or compete with their own clients

Retailers do the same thing. When I was in the food business we’d sell to a large supermarket in the Northeast. They’d give you big orders. Watch how well you did.

Once they got you hooked on large orders, they’d start re-negotiating your price down until you had little margin left.

Next, they’d throw you out and start up a similar line.

You spent your resources being their R&D guinea pig.

Google is no different. Monoply-like distributors have done the same with energy, telephones, television, radio and computer operating systems.

That is why if you have a narrow niche you can dominate which has hungry buyers with buying power, the better off you will be.


Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.