The Importance Of Goals In Evaluating Investments

Written By Gary Spirer Published April 7th, 2011

Realistic goals. You need to have realistic goals and standards

One of the main challenges that I find with a number of people who come in to me or others is they have an idea, but they really don’t break it into steps that they can implement in business. People want to see how you are going to execute your idea or growth plan or any proposal. They are going to do two zillion. But you have two employees and one just came off the boat. How are you going to do this? The person looks at you, “Well, we’ll get this and we’ll get that and a little of this and a little of that,” like a Jackie Mason joke. And then he’ll do this and she’ll do that, and, I say, that’s the door. People sell condominiums, mausoleums, lots, fast-moving worm and shrimp farms.

Specific goals with benchmarks, milestones and deadlines

Lack of focus lack of resources lack of demonstration of sustainable competitive advantage lack of need to have – demonstrable on going demand consistent source of supply distribution channels & associated expenses operating people new products; innovation marketing plan.


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