Article Tags : boards . brand building . pinterest . SEO . social media
What’s the hottest new Social Media application out there, Pinterest. Launched in 2010, Pinterest registered 7 million registered visitors in December 2011 which is up 1.6 million from September.
Pinterest is an online board where companies and people can create boards and pin images to them. You can have as many boards as you like and you can invite friends to follow you.
Pinterest allows you to organize images — maybe places you want to visit or recipes you want to try — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.
Perhaps the most powerful application for your business is the ability to post images of your company’s products on your Pinterest board and link them back to your website. It works as a sort of virtual catalog or store.
Is Pinterest good for your business?
The site does have some drawbacks for businesses. If your product or service isn’t really visual, your images may not tie back to your brand directly. Pinterest also doesn’t currently offer any business-oriented features, and its search function prioritizes pin and board subjects ahead of “people,” the category that brands would go into.
If you have a plumbing business you could upload or search for images relating to plumbing and pin them to your board(s)
You could then offer a special offer or coupon to your followers as an incentive for repinning your images.
Then, follow interesting images and boards from people that are inspirational to you. Once you’ve done some pinning of other people’s content for a week or more and started to get followers, create a new board of your products. Add descriptions and maybe event the price to the images. Make sure they link back to your website and start tracking pinterest.com as a referral source in your website analytics.
I highly recommend you check out pinterest as it is in my opinion the next twitter!
The best way to determine if Pinterest could attract buyers is to simply set up an account and start creating boards and start pinning things that are relevant to your business but make sure they are not too promotional as this is not the purpose of Pinterest.