Article Tags : 2012 . Advertising . crm software . eCommerce . Marketing . mobile phone advertising . proximity . SEO . social media . Technology . Trends
As each new year approaches there are always new trends in technology that are coming up.
Here are some of the trends to watch in 2012:
- Rewards and Deals – with the economy still not where we want it to be more and more companies are offering discounts, rewards and coupons. One such site is Dilogr.com which is an interactive video, webinar and survey companies with a built in rewards system. Groupon is now offering a rewards program after getting feedback from businesses saying that most people who purchase Groupon’s never return to their establishments. So this is way to incentivize them for continued business.
- Marketing on Mobile Phones (Pull Marketing) – this is the wave of the future. Sites such as Admobi have created an easy way to reach mobile customers using ads to sell their products. They can combine a call-to-action with traditional advertising. For example, ask customers to retrieve a coupon or discount by texting a keyword to a short code or by taking a picture of the coupon in a print publication or scanning a QR code.
- Marketing online locally – If you want to reach prospective customers in Des Moines, for example, would you consider advertising in the NY Times? You would if you realize that the paper is able to show your local advertising to Des Moines residents who find the article through an Internet search. So try some locally-targeted ads in national publications in 2012 and make sure they contain locally-relevant messages.
- Social earned media – if your business has a good amount of customers, then they are most likely reviewing about your business online. In order to get a positive review or a referral you have to earn it from them. You can use tools such as Google Alerts to find out who is posting about your company and your products and what they are saying. Then in a nice way you can get in a discussion with them.
- Social CRM – By using a CRM (customer relationship management) database you can track people’s purchasing behavior. Don’t forget that your customers also share other information about their lives that you can monitor on social media sites. For example if you notice your customers are buying a new home you may want to offer them a promotion about a product that can assist them in the process.
- Commerce everywhere – now more than ever people are purchasing things online. The ability to pay with a physical credit card will eventually disappear so consider having your customer pay through PayPal, Google Wallet or a Proprietary Point-of-Sale System
- Proximity Marketing – companies such as Four Square and Shopkick are allowing customers to redeem offers and discounts through their mobile phones and via Facebook from local vendors in their area. They are also allowing people to check in using their services so their friends can track where they are. Testing this with your technology could bring you ahead of the curve as this is still being tested by companies.
These are just some of the trends for 2012. Be on the lookout for more technological advances and technology in the months and years to come.