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	<title>Steps To - The right steps to grow your business &#187; Gary Spirer</title>
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	<link>http://www.stepsto.com</link>
	<description>The right steps to grow your business</description>
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		<title>Take Control of Gas Prices</title>
		<link>http://www.stepsto.com/2011/12/13/take-control-of-gas-prices/</link>
		<comments>http://www.stepsto.com/2011/12/13/take-control-of-gas-prices/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 20:13:27 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Gas Prices]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=10133</guid>
		<description><![CDATA[Does your money seem to evaporate with every trip to the gas station? You can add miles to every gallon you pump simply by maintaining your vehicle and practicing fuel-saving driving habits.
]]></description>
			<content:encoded><![CDATA[<p>Does your money seem to evaporate with every trip to the gas station? You can add miles to every gallon you pump simply by maintaining your vehicle and practicing fuel-saving driving habits.</p>
<p>&#8220;Most motorists don&#8217;t realize that it&#8217;s the little things that don&#8217;t take a lot of time or cost much that can really make a difference when it comes to saving money at the pump,&#8221; said Rich White, executive director of the Car Care Council. &#8220;Loose or missing gas caps, underinflated tires, worn spark plugs and dirty air filters all contribute to poor fuel economy.&#8221; </p>
<p><strong>The Car Care Council offers these gas-saving maintenance and driving tips.</strong></p>
<p>* Secure your vehicle&#8217;s gas cap. About 17 percent of the vehicles on the road have damaged or loose gas caps or are missing gas caps altogether, causing 147 million gallons of gas to vaporize every year.</p>
<p>* Keep tires properly inflated. Driving on underinflated tires is like driving with the parking brake on and can cost you a mile or two per gallon. </p>
<p>* Replace worn spark plugs regularly. A vehicle&#8217;s spark plugs can fire as many as 3 million times every 1,000 miles. A dirty spark plug causes misfiring, which wastes fuel. </p>
<p>* Change dirty air filters. If the air filter gets clogged and chokes off the air, it creates a mixture that&#8217;s too &#8220;rich&#8221; in gas, which causes the engine to lose power. Replacing a clogged air filter can improve gas mileage by as much as 10 percent.</p>
<p>* Don&#8217;t be an aggressive driver. Aggressive driving can lower gas mileage by as much as 33 percent on the highway and 5 percent on city streets.</p>
<p>* Avoid excessive idling. Sitting idle gets zero miles per gallon. Letting the vehicle warm up for just one to two minutes is sufficient.</p>
<p>* Observe the speed limit. Gas mileage decreases rapidly at speeds above 60 mph. Use cruise control to maintain a constant speed on the highway.</p>
<p>* Do not carry unneeded heavy items in the vehicle. An extra 100 pounds can cut fuel efficiency by 1 percent to 2 percent.</p>
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		<title>Test Video Alex</title>
		<link>http://www.stepsto.com/2011/08/11/test-video-alex/</link>
		<comments>http://www.stepsto.com/2011/08/11/test-video-alex/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 16:12:02 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9977</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img id="838" class="assessment_image" src="http://img.youtube.com/v/9oEnWMqkHSs/0.jpg" alt="" height="200" /> <!--  /*<![CDATA[*/ @import url('http://questionmine.com/apptest/templates/stepsto/css/lightbox.css'); /*]]&gt;*/  &#8211;><script src="http://questionmine.com/apptest/share/assessment.js" type="text/javascript"></script></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Stay Vigilant In The Face Of The Highly Improbable</title>
		<link>http://www.stepsto.com/2011/07/25/stay-vigilant-in-the-face-of-the-highly-improbable/</link>
		<comments>http://www.stepsto.com/2011/07/25/stay-vigilant-in-the-face-of-the-highly-improbable/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 19:35:53 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Stress Management]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9957</guid>
		<description><![CDATA[The need to remain vigilant is spoken to in the Psalms of the Bible. You will not be able to control the random variables - such is the human condition.

But, what you can be as vigilant as possible about those things that are in your control, and make a commitment to live your life to the fullest no matter what life throws at you.]]></description>
			<content:encoded><![CDATA[<p>The best laid plans of mice and men oft go awry.</p>
<p>Wwere it not for the great worldwide events, the chance variable, the outlier, life would be far different.</p>
<p>In his book &#8220;Outlier&#8221;, Malcolm Gladwell write about these extreme variables in life.   As well, the same topic of outliers is written about in &#8220;The Black Swan: The Impact of The Highly Improbable&#8221;, by Nassim Taleb.  Forces beyond our control such as hurricanes, tsunamis and earthquakes – create confusions and chaos in our lives. </p>
<p>Chronic and debilitating diseases can attack us, and bring much suffering. And, oftentimes, human avariciousness, deception, and hunger for power causes mass suffering. </p>
<p>But, there is a light that shines through all this chaos and misfortune. There are favorable outliers that become things like Facebook, Microsoft, scientific discoveries, random acts of courage.</p>
<p>The need to remain vigilant is spoken to in the Psalms of the Bible.  You will not be able to control the random variables &#8211; such is the human condition.</p>
<p><strong>But, what you can be as vigilant as possible about those things that are in your control, and make a commitment to live your life to the fullest no matter what life throws at you.  Here&#8217;s how:</strong></p>
<p><strong>Step 1:</strong> Have integrity<br />
<strong>Step 2.</strong> Help to improve the human condition<br />
<strong>Step 3.</strong> Aim for a greater consciousness<br />
<strong>Step 4.</strong> Seek good health for you and those you love<br />
<strong>Step 5.</strong> Help those that are not as fortunate by expending your time, money and resources<br />
<strong>Step 6.</strong> Be alert to natural disasters in your area and try to prepare as much as you can for them<br />
<strong>Step 7.</strong> Never let your guard down – especially with those nearest and dearest to you. Remain trusting, but remember your and others human frailty.</p>
<p>Be vigilant. </p>
]]></content:encoded>
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		<title>What Are The 15 Signs Of Bad Deals And Other Cool Advice</title>
		<link>http://www.stepsto.com/2011/07/22/what-are-the-15-signs-of-bad-deals-and-other-cool-advice/</link>
		<comments>http://www.stepsto.com/2011/07/22/what-are-the-15-signs-of-bad-deals-and-other-cool-advice/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 14:33:35 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[15 signs of bad deals]]></category>
		<category><![CDATA[bad business deals]]></category>
		<category><![CDATA[bad deals]]></category>
		<category><![CDATA[business legal issues]]></category>
		<category><![CDATA[dishonesty in business]]></category>
		<category><![CDATA[good deals]]></category>
		<category><![CDATA[making good deals]]></category>
		<category><![CDATA[protecting your business deals]]></category>
		<category><![CDATA[small business deals]]></category>
		<category><![CDATA[spotting bad deals]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9949</guid>
		<description><![CDATA[A good deal can bring you a lot of money and multiple opportunities.  But, good deals can be toppled by bad deals before the good deals pay off and reach their full potential.

Bad deals come in myriad ways, but I want to point out things that bad deals typically have in common.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stepsto.com/wp-content/uploads/2011/07/Boxing-dreamstime_xs_8125906.jpg"><img src="http://www.stepsto.com/wp-content/uploads/2011/07/Boxing-dreamstime_xs_8125906-300x199.jpg" alt="" title="Boxing dreamstime_xs_8125906" width="300" height="199" class="alignleft size-medium wp-image-9952" /></a></p>
<p>A good deal can bring you a lot of money and multiple opportunities.  But, good deals can be toppled by bad deals before the good deals pay off and reach their full potential.</p>
<p><strong>Bad deals come in myriad ways, but I want to point out things that bad deals typically have in common.</strong></p>
<p><strong>1.</strong> Poor risk assessment<br />
<strong>2.</strong> Incompetent people<br />
<strong>3.</strong> Untrustworthy people<br />
<strong>4.</strong> Lack of clarity<br />
<strong>5.</strong> No meaningful plans &#8211; even a good outline<br />
<strong>6.</strong> Lack of focus &#8211; chasing too many ideas at once<br />
<strong>7.</strong> A true purpose beyond just making money<br />
<strong>8.</strong> A dysfunctional culture<br />
<strong>9.</strong> Too many chiefs &#8211; not enough workers<br />
<strong>10.</strong> Poor cash management<br />
<strong>11.</strong> Lack of resourcefulness<br />
<strong>12.</strong> Arrogance instead of humility<br />
<strong>13.</strong> Lack of agility to adapt to Plan B, Plan C, Plan D, etc.<br />
<strong>14.</strong> Not having a compelling plan or offer<br />
<strong>15.</strong> Being overly tactical and not strategic</p>
<p>Most of all, there is an ever growing dishonesty where stealing and misrepresentation is rampant.  Good, even great deals (and people&#8217;s lives) are destroyed by greed and manipulative practices.</p>
<p><strong>Unfortunately, you have to examine all assumptions and make people explicitly accountable.</strong></p>
<p>The worst type &#8211; sociopaths like Barry Minkow who bilked people, went to jail, then became supposedly reformed, even a pastor. But, he reported Lennar falsely was a bad company and the shorted the stock.  This cost Lennar $400 million.  Now, Minkow&#8217;s going back to jail for another 5 years.</p>
<p>The news is full of frauds.  Good deals &#8211; too good to be true deals &#8211; constantly sucker us.  It&#8217;s hard to defend yourself.  </p>
<p><strong>Remember, as the referee says when he tells each boxer the rules before the fight starts &#8211; protect yourself at all times &#8211; and be very aware of the 15 signs of bad deals.</strong></p>
]]></content:encoded>
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		<title>4 Steps To Using Contests Effectively In Your Marketing Strategy</title>
		<link>http://www.stepsto.com/2011/07/21/4-steps-to-using-contests-effectively-in-your-marketing-strategy/</link>
		<comments>http://www.stepsto.com/2011/07/21/4-steps-to-using-contests-effectively-in-your-marketing-strategy/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 14:56:03 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[Facebook likes]]></category>
		<category><![CDATA[Facebook marketing campaigns]]></category>
		<category><![CDATA[increase traffic]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online contests]]></category>
		<category><![CDATA[running promotions online]]></category>
		<category><![CDATA[social media contests]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9943</guid>
		<description><![CDATA[If you’re looking to leverage social media and technology in your business contests and sweepstakes may just be the best thing that happened to your marketing strategy.  Sure, contests and sweepstakes have been around for decades, and, yet, they are being used in a totally different way with the growth of the social web. Although they may not solve every small business marketing challenge, they should be implemented as part of every social media marketer’s strategy. Here’s why.]]></description>
			<content:encoded><![CDATA[<p>If you’re looking to leverage social media and technology in your business contests and sweepstakes may just be the best thing that happened to your marketing strategy.  Sure, contests and sweepstakes have been around for decades, and, yet, they are being used in a totally different way with the growth of the social web. Although they may not solve every small business marketing challenge, they should be implemented as part of every social media marketer’s strategy. Here’s why.</p>
<p><strong>Step 1. You Can Explode Your Fan Base Exponentially With Contests</strong></p>
<p>Contests have been proven to increase the number of “fans” of your business, even if you are only beginning with 50 to 1,000 “likes” on your Facebook Page.  What’s awesome is that, when running a contest, many business see their numbers grow to 15,000 to 50,000 likes in just a few days or weeks! There is a huge power in this type of promotion. The best option if you are just getting into using social media contests as part of your marketing strategy, and don’t yet have a large base of fans, is to use a simple enter-to-win sweepstakes which has a lower barrier to entry.</p>
<p><strong>2. You Can Immediately Engage Your Audience With Contests</strong></p>
<p>A contest will allow you to engage your audience in real time, and build greater loyalty by building a deeper connection.  Something like a promotion that allows users to generate their own content, such as a photo or video contest, is the perfect way to do just that.   This type of marketing promotion speaks to people’s inclination to contend with others and makes those who enter feel like a “celebrity” for a short while.  The key to remember is that by sharing their personal content in your promotion, e.g., a photo or video, you have now brought them over the line to where they are invested in your brand.  </p>
<p><strong>3. Look At All The Data That Is Generated By Running Contests!</strong></p>
<p>When a prize is involved, people will often share their personal information with you in order to enter the contest.  You certainly want to create a low barrier to entry, but you also want to be able to collect some data on your consumers as this is one of the best opportunities in marketing to do so &#8211; how they learn about your promotion, which of your products is their favorite, etc.?  Remember that if you are asking for a lot of information from your consumer, what you are offering as a prize or reward should be in line with that.   Oftentimes conversations and interaction amongst your company and the consumers as well as the consumers themselves will take place around your contest, and so be sure to keep your social listening ears open as you can learn a great deal here.</p>
<p><strong>4. Your Consumers Create The Buzz For You When You Run Contests</strong> </p>
<p>Wouldn’t it be great to have your fans actively spreading the word about your campaign? You want to still create a promo plan that includes various marketing channels, but social media marketing – as a result of sharing – allows you to amplify your marketing message like never before.<br />
Including a voting element in your contest will often prompt consumers to ask their friends and family to support their entry, and thus, increase the traffic to your contest site or app significantly as a result of their marketing your brand to other consumers. </p>
<p>When used as a part of a broad social media strategy, contests can be extremely rewarding for your business &#8211; whether a B2B enterprise of B2C. Remember that you should familiarize yourself with local regulations as each state has its own contest laws.</p>
]]></content:encoded>
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		<title>The Debt Countdown Is Not For Real, But The Crisis Is</title>
		<link>http://www.stepsto.com/2011/07/19/the-debt-countdown-is-not-for-real-but-the-crisis-is/</link>
		<comments>http://www.stepsto.com/2011/07/19/the-debt-countdown-is-not-for-real-but-the-crisis-is/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 13:56:48 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[debt]]></category>
		<category><![CDATA[debt countdown]]></category>
		<category><![CDATA[debt crisis]]></category>
		<category><![CDATA[fannie mae freddie mac]]></category>
		<category><![CDATA[GNP]]></category>
		<category><![CDATA[inflation]]></category>
		<category><![CDATA[invest in gold]]></category>
		<category><![CDATA[invest in silver]]></category>
		<category><![CDATA[obamacare]]></category>
		<category><![CDATA[politicians]]></category>
		<category><![CDATA[Swiss Francs]]></category>
		<category><![CDATA[tax the rich]]></category>
		<category><![CDATA[U.S. debt 2011]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9929</guid>
		<description><![CDATA[Here's why...

1. Three years ago, I said we should take our medicine and face reality - we are living way beyond our means and continue to do so.

2. The stimulus as I predicted did not work because government borrowing and investment does not have a real solid multiplier effect.

3.  Government spending as a percentage of GNP has averaged 20%, but we are spending 25%.

4. Taxing the rich does not work.  Statistics show over time tax revenues will adjust to a certain level and not increase where there are tax disincentives.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stepsto.com/wp-content/uploads/2011/07/dreamstime_xs_9266759-GOLD.jpg"><img src="http://www.stepsto.com/wp-content/uploads/2011/07/dreamstime_xs_9266759-GOLD-300x200.jpg" alt="" title="dreamstime_xs_9266759 GOLD" width="300" height="200" class="alignleft size-medium wp-image-9932" /></a></p>
<p>Here&#8217;s why&#8230;</p>
<p>1. Three years ago, I said we should take our medicine and face reality &#8211; we are living way beyond our means and continue to do so.</p>
<p>2. The stimulus as I predicted did not work because government borrowing and investment does not have a real solid multiplier effect.</p>
<p>3.  Government spending as a percentage of GNP has averaged 20%, but we are spending 25%.</p>
<p>4. Taxing the rich does not work.  Statistics show over time tax revenues will adjust to a certain level and not increase where there are tax disincentives.</p>
<p>5. Fannie Mae and Freddie Mac continue to be a travesty &#8211; more of the same policies that continue to bilk American tax payers. </p>
<p>6. Keynesian economics does not work &#8211; running deficits and building enormous debts is not a sound strategy.</p>
<p>7. Economies have natural ups and downs, but our government &#8211; both parties &#8211; seemed appalled by down markets.  So they manipulate until they distort markets and paint themselves in a corner.</p>
<p>8. All entitlements &#8211; Medicare, Social Security &#8211; have to be cut.  Here, the rich can shoulder more by taking less benefits.  But, ObamaCare will raise the real costs of health care dramatically.  Sadly, no one, again, wants to face reality.</p>
<p><strong>What to do:</strong></p>
<p><em>Step 1</em>: Run a balanced budget like any bank account.  But politicians will resist this because it stops them from promising what they can&#8217;t deliver.</p>
<p><em>Step 2</em>: Prepare for a big inflation &#8211; gold will correct when the politicians cook up a poor compromise solution, but they will print more money.</p>
<p><em>Step 3</em>: Soon, interest rates will go up and this will add expenses and debt to the U.S. &#8211; and affect the real estate and other debt sensitive instruments.</p>
<p><em>Step 4</em>: Keep cash to pick bargains &#8211; even though with inflation it will lose value.  Look at Swiss Francs.  </p>
<p><em>Step 5</em>: Keep at least 10% in gold and silver.  There will be dips as the government will fight gold since gold reflects the depreciation of the dollar.</p>
<p>Just know the compromise will come, but many crises are still to ensue.</p>
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		<title>Review of &#8216;Get Rich Click!&#8217; by Marc Ostrofsky</title>
		<link>http://www.stepsto.com/2011/04/27/review-of-get-rich-click-by-marc-ostrofsky/</link>
		<comments>http://www.stepsto.com/2011/04/27/review-of-get-rich-click-by-marc-ostrofsky/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 14:29:54 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[finbucks]]></category>
		<category><![CDATA[gary spirer]]></category>
		<category><![CDATA[get rich click]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marc ostrofsky]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9866</guid>
		<description><![CDATA[Get Rich Click by Marc Ostrofsky blows away any idea that all the opportunities on the internet have already been mined.   Marc brilliantly shows that the internet is full of mines ready to be discovered and claimed.  

Get Rich Click outlines endless possibilities to build income and net worth with the combination of the internet, mobile and social media.  Instead of being overwhelmed, Get Rich Click takes you by the hand, explaining chapter by chapter how each piece of the internet puzzle...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stepsto.com/wp-content/uploads/2011/04/Get-Rich-Click1.jpg"><img src="http://www.stepsto.com/wp-content/uploads/2011/04/Get-Rich-Click1.jpg" alt="" title="Get Rich Click" width="182" height="256" class="alignleft size-full wp-image-9886" /></a></p>
<p><FONT COLOR="green">Get Rich Click</FONT> by Marc Ostrofsky blows away any idea that all the opportunities on the internet have already been mined.   Marc brilliantly shows that the internet is full of mines ready to be discovered and claimed.  </p>
<p><FONT COLOR="green">Get Rich Click</FONT> outlines endless possibilities to build income and net worth with the combination of the internet, mobile and social media.  Instead of being overwhelmed, <FONT COLOR="green">Get Rich Click</FONT> takes you by the hand, explaining chapter by chapter how each piece of the internet puzzle fits together.  </p>
<p>Whether you are a beginner or advanced player looking to start up or go to the next level, <FONT COLOR="green">Get Rich Click</FONT> is like a treasure map telling you where the gold is.  </p>
<p>What makes the book so enlightening is that you get to see how Marc, a real world success, sees and thinks about, and strategizes and implements opportunities.</p>
<p>In Marc’s internet world, the only limitation is you and your imagination!  </p>
<p>Marc reviews numerous business models from the smallest – such as those who have succeeded on Click Bank – to the biggest, like Google, Groupon, Twitter, Facebook and LinkedIn. He also points out with entertaining stories how some everyday people have made it big.  </p>
<p>Throughout <FONT COLOR="green">Get Rich Click</FONT>, you get to know Marc as a passionate entrepreneur who wants you to make it big too.  You meet Marc, the proud father of five daughters, and Marc, the son, who recently lost his mother Shirley to whom he dedicates the book.</p>
<p>As someone who has read thousands of business plans, financed numerous companies, and operates various internet businesses, I rarely write book reviews because few books merit much praise.  </p>
<p>It is clear Marc set out to tackle the internet world and demonstrate its possibilities with the same determination and commitment to excellence that he brings to his own businesses.  </p>
<h3><strong>Here’s how <FONT COLOR="green">Get Rich Click</FONT> creates your treasure map for success on the internet. </strong></h3>
<p>You quickly realize the world of the internet lives and dies by the click.</p>
<p><strong>Chapter 1</strong>: There is a <FONT COLOR="green">Get Rich Click</FONT> mindset.  As most successful entrepreneurs come to learn, you have to understand leverage.  You have to focus on your strengths and outsource your weaknesses; you can’t do it all.  </p>
<p><FONT COLOR="green">Get Rich Click</FONT> shows you how the internet allows you to eliminate the middleman – called disintermediation.   You learn that for many businesses, there is a straighter line to your customer, relationships and repeat sales.  Understanding disintermediation and the internet is at the heart of making money and cutting costs.  </p>
<p>Although <FONT COLOR="green">Get Rich Click</FONT> points out that most retail sales and most advertising still occurs offline, the internet, along with mobile, social media and multi-media marketing using text, audio, video and photos, is a massive growing connector of all aspects of our lives.</p>
<p>At the end of the Chapter 1, Tony Hsieh of Zappos tells Marc personally 10 lessons in building a successful business on the internet, including “Customer service is an investment and not an expense”, and “Be wary of so-called experts.”</p>
<p><strong>Chapter 2</strong>: I loved the idea of sell first, then buy or create your product or service.  You learn how Marc started his career by selling things first, then buying them.  This strategy alone paid for the book a thousand times over – no kidding.  </p>
<p>And you learn “7 Different E-commerce Models to choose from”.</p>
<p>In <FONT COLOR="green">Get Rich Click</FONT> you get case studies such as how Zachary and Nathan Doctor started BikeTires.com when Zachary was ten years old and Nathan was twelve – the company now does $8 million in sales.</p>
<p>Without spoiling this tour de force of the internet world, you learn of how Marc sold one domain for $7.5 million.</p>
<h2><strong>You learn in the remaining chapters about</strong>:</h2>
<p>1.	eBay marketing<br />
2.	Blinds.com<br />
3.	Search engine optimization<br />
4.	Search engine marketing<br />
5.	Advertising and local search<br />
6.	Paid versus organic search strategies and tactics<br />
7.	10 Great Reasons to Own a Generic Domain Name<br />
8.	Why vertical search is so important<br />
9.	7 Steps to Making Money with Google AdSense<br />
10.	How to determine the value of keywords<br />
11.	The strategy of internet advertising</p>
<h2><strong>And so much more…</strong></h2>
<p>I loved the part of the book that covered Pay Per Action or Pay Per Performance – 30 ways to get paid, such as pay per call, pay per applicant and pay per listen.  You also learn 100+ ways to optimize your website for search and improve your traffic.  </p>
<p><FONT COLOR="green">Get Rich Click</FONT> Tip: rather than optimizing a page for multiple keywords, focus on optimizing for one keyword per page.</p>
<p>You learn linking strategies such as people love to link to tip lists, and these lists can become documents of authority in your industry.</p>
<p>You learn ten great ways to attract traffic, including inviting visitors to return and signing up at traffic exchanges.  You are shown ten steps to making money with affiliate programmers – the “fastest growing area of E-commerce”.</p>
<p>I never knew how much money you could make on Click Bank until Marc explained it.  </p>
<p>From content, to social networking – Twitter, Facebook, LinkedIn, YouTube strategies, tactics and apps – you are shown how you can devise numerous money making and community building approaches.   </p>
<p>Marc clearly explains the new frontiers of mobile marketing, mobile visual search and video marketing and how to take advantage of them.</p>
<p>By the end of the book, <FONT COLOR="green">Get Rich Click</FONT>, you realize that you have been given the keys to internet marketing, innovation and numerous resources, case studies, strategies and tactics.</p>
<p>So, what would I say were the shortcomings of <FONT COLOR="green">Get Rich Click</FONT>?</p>
<p>I felt that there should have been more delineation between beginners versus advanced strategies and tactics, and the <FONT COLOR="green">Get Rich Click</FONT> brand surely is prevalent – sometimes too much.</p>
<p>To be fair, the shortcomings pale compared to the value.  Each chapter could be a course by itself.  <FONT COLOR="green">Get Rich Click</FONT> exudes an overriding passion to educate and to show what to do to make it big on the internet.  </p>
<p>In its zeal to give you all – which it does – you must choose to implement one or two chapters at a time.  There’s enough to <FONT COLOR="green">Get Rich Click</FONT> beyond your wildest dreams! </p>
<p><a href="http://www.amazon.com/gp/product/0982769601/ref=as_li_ss_tl?ie=UTF8&#038;tag=ste0c-20&#038;linkCode=as2&#038;camp=217145&#038;creative=399349&#038;creativeASIN=0982769601"><br />
<h2><FONT COLOR="#348017">Get your copy of Get Rich Click!: The Ultimate Guide to Making Money on the Internet</FONT></h2>
<p></a><img src="http://www.assoc-amazon.com/e/ir?t=&#038;l=as2&#038;o=1&#038;a=0982769601&#038;camp=217145&#038;creative=399349" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>
<p><i><strong>Gary Spirer</strong></p>
<p>Gary holds a bachelor’s degree in Literature from New York University graduating magna cum laude, and an MBA in Finance from Columbia University.</p>
<p>Gary began his career at the prestigious investment banking firm Lazard Freres, where he worked at their real estate affiliate. Subsequently, Gary founded his own real estate company, Capital Hill Realty. In real estate Gary has developed, syndicated and invested in properties that in today’s value, aggregate over $500 million. Gary has raised over $60 million dollars from individuals and small funds.</p>
<p>Gary founded Capital Hill Group, Inc, a boutique investment banking firm, in 1981. Capital Hill Group, Inc. is a member of FINRA and is governed by the SEC. Gary continues to provide investment banking services for emerging growth companies, and is one of the leading experts in raising capital, building businesses, real estate and marketing, especially on the Internet.  </p>
<p>Gary&#8217;s passion for finding a new way to market and sell products and services on the internet, on mobile phones and across other media started with creating a simple survey/assessment and evolved into a game-changing lead gen and sales software &#8211; <a href="http://www.finbucks.com">Finbucks</a> &#8211; launching in the summer of 2011! </p>
<p>Gary has been involved in the entertainment world, film, and is currently finishing a Wall Street thriller.</em></p>
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		<title>CHECKING FOR EXAGGERATION IN POTENTIAL INVESTMENTS</title>
		<link>http://www.stepsto.com/2011/04/22/checking-for-exaggeration-in-potential-investments/</link>
		<comments>http://www.stepsto.com/2011/04/22/checking-for-exaggeration-in-potential-investments/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 14:18:34 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[appearnace]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[deception]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[exageration in investments]]></category>
		<category><![CDATA[intuition]]></category>
		<category><![CDATA[investments]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[verify]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9840</guid>
		<description><![CDATA[Unfortunately I have found many times that people and companies exaggerate who and what they are. So many times I have seen people and companies try to impress me with their offices, cars, expensive lunches, name-dropping. Many times, beneath the exaggeration...]]></description>
			<content:encoded><![CDATA[<p>There’s a balance between abundance and exorbitance you do not have to overspend to achieve leverage through better appearances. Seek the best quality you can afford. Often less is more. </p>
<p><strong>This brings up another issues regarding how appearances can deceive </strong></p>
<p>Unfortunately, as Buddhists and Hindus have declared, much of life is Maya or illusion. So often you can deceive yourself when your desires and wants overwhelm you. You lose sight of who you are or what your real callings is. You run after images. This often makes you a sucker for superficial appearances and intimidating know-it-all posturing by others. </p>
<p>Unfortunately I have found many times that people and companies exaggerate who and what they are. So many times I have seen people and companies try to impress me with their offices, cars, expensive lunches, name-dropping. Many times, beneath the exaggeration, a truer picture begins to emerge. How good is your questioning of the real details that matter. Much of whom people and companies are is revealed in their cash flow balance sheet and income statements. </p>
<p>But as we have seen with Crazy Eddies’ and Enron, there are ways to cook the books. We often are intoxicated by well publicized success stories. Conmen know how to set the state. They seem to have found the secret sauce. They find the vulnerabilities of what makes for human folly. What is the best defense against the seemingly infinite variations of human deceit. One statistics tell us that only a certain number of people are monetarily successful. Only 4% of new businesses over 10 years succeed. So when reviewing a business, an organization or a person, the odds of true financial success are slim.</p>
<p><strong>Secondly, people’s actions are very revealing </strong></p>
<p>One of my cardinal rules is whatever you see up front only gets worse over time. If a person contradicts themselves, acts shady, overly demanding, can’t stop spending, exaggeration, lacks, empathy, brags, fudges the facts, is crude, is cold, is hard to reach, seems always busy with busy work, can’t stop selling or negotiating, drops names, fails to meet deadlines, makes excuses, blames others, is very arrogant, is abrasive, is hard to pin down, cheats in golf, sports, on his wife, girlfriend, boyfriend.</p>
<p>You get the idea. Companies and people act very similar. But these actions cut across all areas of life. </p>
<p>Now matter how vigilant you are, you will be duped again and again. The real issue – the critical issue – is playing the championship points: Love, work, spirit, health, overall attitude.</p>
<p>No decisions are more important than who we marry and what work we choose. Both of these decisions affect your life significantly. Even the non decisions of not getting married or not choosing carefully what your work is, can have incredible consequence for your life.<br />
If human beings are created to procreate survive and thrive, then how they handle these life events is critical. If a person does not marry and/or cannot have children, how the person compensates and copes affects them positively or negatively. </p>
<p><strong>Because these decisions are so key to your life, you are brought to the issue of Spirit</strong> </p>
<p>Achieving financial independence: finding a positive relationship, hopefully a great companion and even a soul mate, involves skill and talent. Genetics and environment combine to create many challenges – some of which we have little control. If we can access the power of Spirit in life, we have a source of power and leverage more rewarding than any on earth. A true person of Spirit will never be lonely or want. </p>
<p>When you are deceived and/or betrayed, thrown a wicked curve, the inner source of Spirit and a sense that your life has meaning will, more often than not, enable you to pick yourself up and give life another go. </p>
<p>Today more than ever, you will constantly find yourself facing the possibility of individual deceit. People will constantly try to appear much more successful, effective, and competent than you are. Such subterfuges are at the heart of all relationships and communications.  You need to be a master detective. Look for revealing body language, appearance, and dialogue. Sometimes you will meet wonderful people. But more often assume you will meet the exaggerator. Know these types cannot come to terms with who they are. To them, to be “unsuccessful” and vulnerable is like a death sentence. The exaggerators are detached from their true reality and can cause great harm to you and other. </p>
<p>Keep questioning yourself. Often, your susceptibility lies within you. Ask yourself what want are you trying to fulfill. If this person or company did not exist, what would I do or not do. Where else could I fulfill my needs or wants, however tedious and troublesome such a thought might be? Keep watching the Big Picture and the Small details for revealing words or actions. </p>
<p><strong>Presenting themselves is an expression of how they see their company</strong> </p>
<p>If the can’t clearly and compellingly project their company in advantageous and desirable and exciting mode to you when they’re trying to get your money, how are they going to do it to a customer?</p>
<p>I believe deceit has become even more prevalent. At some level, deceit seems to have this naughty boy/girl appeal until you are a victim of it. When you look to give a company money, the basic transaction is clear. The Company wants your money to deploy in their company – assuming it’s not agreed to go in the owners’ pockets. You want to invest at a level to get some defined returns and/or benefits. But with the speed of information the internet the movement of capital I believe we are not only a celebrity crazed, winner takes all narcissistic society but one that has become coldly transactional. </p>
<p><strong>Companies the people that run them and personal interactions seem much more transactional versus relationships oriented </strong></p>
<p>Companies often present whatever they think can get the money. The individuals in the company only feign real interest in you, the investors or even the long term view of their company. Loyalty, respect, desire for excellence are superficially mouthed. More focus is on getting the value of their stock up so they can live the ‘American Dream’ depicted in the media.  So, yes, more than ever companies want instant gratification. They do not really have a durable competitive advantage, a clear vision, a well articulated USP, a well thought out plan or a way to get and keep customers. </p>
<p>Looking back, I was amazed at how the person reveals himself. I refuted what my intuition was telling me. Many experiences involved wishful thinking. I did not probe the facts and assumptions. Promoters sell their ventures with great conviction. Often, I find the concept’s potential exciting. At times, I failed to understand the product or service thoroughly and equally as important, who would implement the plan. I committed more than once, the business mistake of falling in love with the concept’s potential and failing to check thoroughly enough its validity and the character and talent of the people necessary to fulfill execute the overall business plan. </p>
<p><strong>Whatever the person says, check it out! </strong></p>
<p>If a person says that he/she sells x, call up x. Verify. The more you investigate, the less you will invest. That means the less you’ll lose, too. Verify the story. Everything the person or company says, you should weigh carefully. I somebody tells you they have contracts, ask for the contracts. See what it says. Contracts have outs, minimums that must be reached, and other specific terms or requirements that turn what seems a grand slam opportunity into only a possible single or a clear strike out.</p>
<p>Have you invested passively in a startup or a small business that had purported prospects that didn’t pan out? How much did you lose? $5,000? $50,000? A million? Millions? Why? Did you have to invest? Did you need the action? Did you close your eyes to reality—the hard probing questions—and become impatient or greedy? Often, the worst people to back are salespeople and engineers. They are not managers nor entrepreneurs. You want to believe them. The business can’t miss. They will attempt to convince you to forget the details necessary for business success. </p>
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		<title>DIVERSIFICATION VS. FOCUS</title>
		<link>http://www.stepsto.com/2011/04/21/diversification-vs-focus/</link>
		<comments>http://www.stepsto.com/2011/04/21/diversification-vs-focus/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 13:21:09 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[DIVERSIFICATION VS. FOCUS]]></category>
		<category><![CDATA[e-myth]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[focusing]]></category>
		<category><![CDATA[magnificent obsession]]></category>
		<category><![CDATA[objective]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9838</guid>
		<description><![CDATA[If you trace most people who became successful, contrary to what may have been said, they bet most of their resources on one business, one specific career, one type of investment. They... ]]></description>
			<content:encoded><![CDATA[<p><strong>Diversity. You hear a lot about diversity </strong></p>
<p>If you trace most people who became successful, contrary to what may have been said, they bet most of their resources on one business, one specific career, one type of investment. They sink or swim initially on a singular proposition, service, product, etc. After they made their initial success, then they diversify. There are few people who initially diversified and became very wealthy. The bet everything on a singular vision. This is high-risk, high-reward strategy. Even top investors of fund managers diversify portfolios may outperform others because they adhere to certain investment criteria or formulas. But, often, losers negate winners. (The TAO of Warren Buffet).</p>
<p><strong>Somebody has to be obsessed with what they’re going to succeed in today </strong></p>
<p>It’s been termed “the magnificent obsession.”  If a person is obsessed, you want the obsession so unrealistic that the person will promise anything, project unrealistic numbers, or even “cook the books.” Driven people can become dangerous. They’ll invent numbers because it must be successful even if their plan, business, etc. is not working in the real world. (Store: The Magnificent Obsession).</p>
<p>The magnificent obsession is really a conviction or unshakable belief. The concept of belief is the bedrock of “success.” People can achieve with negative or positive beliefs – negative beliefs denied as beliefs directed toward negative results. (Book: Think Big).</p>
<p>If you had the quintessential balance of the 2, what would that be?</p>
<p><strong>Focus. Most people are not focused on what their real objective is and the innumerable steps necessary to accomplish their undertaking </strong></p>
<p>Many people are impatient. They need stimulation in the form of instant gratification. They want to be Time – Warner, Amazon, Microsoft, Dell overnight. One step needs to lead to another step and son on. They want to go from step 1 to immediate success. You say, “Wait a minute, how are you going to get there?” They waste much money because they lack direction and the proper people to execute a step-by-step strategy and plan. If you can demonstrate that you can implement your objective, have integrity, and have solid management, mostly you can attract money. If you are executing your plan, the money will be offered to you. (The importance of strategy and process).</p>
<p>Too many people, in all areas of their lives, are distracted. They cannot direct and focus their energies on the steps to evolve themselves, their career, business, investments, etc. </p>
<p><strong>The Entrepreneur often has difficulty focusing on one idea and seeing it accomplished before starting another idea </strong></p>
<p>Entrepreneurs are visionaries but they can have too many visions. Often, they spread their resources too thin and do not lead their people in a clear direction. Entrepreneurs need managers and technicians so resources can be focused and the products/services produced properly and with the expected quality. (The E-Myth).</p>
<p>When looking at businesses, careers or people’s personal lives, you can often tell whether they are focused, organized: relate to people: are overly impatient, intolerant, grandiose, expansive or limited. The key is that you should evaluate your own strengths and weaknesses. Evaluate the same criteria in others. </p>
<p><strong>What clues do they give verbally or non verbally that signal trustworthiness, competence resourcefulness. </strong><br />
1.	Do they take on too much?<br />
2.	Are they racing after too many rainbows?<br />
3.	Are they realistic as to their strengths and weaknesses?<br />
4.	Do they have successes in life?<br />
5.	Do they have success skills – vision, tenacity, perseverance, enthusiasm, definable goals, desire to go the extra mile, a pleasing personality, a positive attitude, open to collaboration, flexibility. </p>
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		<title>THE DRIVE FOR RECOGNITION</title>
		<link>http://www.stepsto.com/2011/04/20/the-drive-for-recognition/</link>
		<comments>http://www.stepsto.com/2011/04/20/the-drive-for-recognition/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 11:54:23 +0000</pubDate>
		<dc:creator>Gary Spirer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[approval seeking]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[drive for recognition]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[loners]]></category>
		<category><![CDATA[recognition]]></category>
		<category><![CDATA[social beings]]></category>
		<category><![CDATA[status]]></category>

		<guid isPermaLink="false">http://www.stepsto.com/?p=9836</guid>
		<description><![CDATA[We are social beings. Many people want to make money s they can achieve a certain group status and belong. This drives many entrepreneurs. Some entrepreneurs... ]]></description>
			<content:encoded><![CDATA[<p><strong>What drives people is they need to belong </strong></p>
<p>We are social beings. Many people want to make money s they can achieve a certain group status and belong. This drives many entrepreneurs. Some entrepreneurs are basically loners; it’s hard for them to admit that their “friend,” “mistress,” or “wife” is their business or career. For some people, their business or career is synonymous with their life. They need to do well in their career or business to feel like they belong. Their value and self esteem is tied to performance. They fail to see their value as human beings. Performance is measured ultimately in dollars or some other measurement criteria that maintains a certain status or position.</p>
<p><strong>Poor performance means criticism, shame, rejection, failure, etc. </strong></p>
<p>There is a failure to gain recognition. There is high frustration. This typically reflects a perfectionist, an internal tyrant that cannot accept anything less than full achievement of some goal. The goal must be attained to feel a sense of belonging and recognition. Anything less could lead to vulnerability, exposure, and pain. Overemphasis in the financial area leads to much unhappiness.</p>
<p><strong>The drive for recognition and belonging are paradoxical </strong></p>
<p>The idea of achievement and accomplishment is very stimulating. When certain days go well, the adrenaline is pumping. But poor performing days or events plunge the person into fits of despair. One want to fly high, achieve, be recognized, and yet, at the same time, there is a need for security, a home base. On “good” days, friends and family seem “good,” and on “bad” days the reverse. Without being anchored and understanding or probing your truest self, you are adrift and subject to outer events dictating your performance level and your identity. </p>
<p>Careers and businesses can give you the structure you need. But, again, this structure can be nurturing or imprisoning. When your career or business runs you, your structure becomes your prison. When you see your business or career or moneymaking as a part of and not synonymous with your life, then you are integrating and welcoming your full self.</p>
<p>When we reduce life we find there are certain elements that are critical: Love, Work and Spirit. </p>
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