Post Tagged with: "copywriter"

Writing For The Web: How Good Copy Becomes Bad Marketing

Keyword optimised copy often doesn’t focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea. Bad marketing.

11 Rules of a Copywriter

The work of a copywriter requires specific accuracy and precision. And so I decided to develop some code of rules, standards, techniques and methods to help us write professional advertising texts. Basically I collected the information from my friends, colleagues, world experience and even from my own reflections. As a motto to my code of copywriter rules I took words of Jeff Stark, the editor at “Saatchi and Saatchi”: “No one has a monopoly for truth”. So, let’s think and create together.


Roger Due

Investing in Your Destiny® & Coaching Program - Wealth Building Summit Dallas, Texas

My name is Roger Due and I am from Albuquerque, New Mexico and I am the owner of the Monsano software company. This has been an absolutely fantastic conference. This is the best I have ever been to.