1) How long has your business been in business?

2) What legal form is your entity?

3) Do you have an experienced accountant or CFO who has calculated your true revenues and expenses?

4) Have you verified your real product or service revenues and expenses to know if you really are profitable and making the margins you believe:

5) How many variations of your products and services SKUs do you have in total (such as colors, sizes, flavors, digitals, non-digital)?

6) Do you have a documented lead capture system in place for sales?

7) Who does the key sales for your business?

Do you have a full sales system in place?

9) Do you have a clearly defined market niche?

10) Do you know your target client/customer?

11) Have you segmented your potential and existing clients/customers into different personalities?

12) Because of the gap between collections and expenses, do you rely heavily on bank financing?

13a) Do you have a high percentage of fixed assets such as real estate or equipment?

13b) If so, do you finance them with mostly debt and/or leases?

14) As an entity, do you have a high amount of debt (leverage) compared to equity?

15) Our company has a written marketing plan covering the various channels of distribution, the opportunities and the specific customers.

16) Our company has a plan for using computer technology to provide the maximum return for our business.

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